e-Business Readiness: A Customer-Focused Framework (Addison-Wesley Information Technology Series) - Tapa blanda

Craig, James; Jutla, Dawn

 
9780201710069: e-Business Readiness: A Customer-Focused Framework (Addison-Wesley Information Technology Series)

Sinopsis

e-Business Readiness is the first complete guide to realistically evaluating your e-Business: discovering your strengths, identifying your shortcomings, planning to become far more competitive -- and transforming that plan into reality. e-Business Readiness presents a comprehensive e-Business framework that delivers competitive advantage by encouraging modularity, reusability, extensibility, feedback, and above all, a relentless focus on adding customer value. Recognizing that every e-Business is different, the authors show how to identify the key weaknesses you need to address first; perform realistic e-Business opportunity and threat assessments; identify and establish appropriate partnerships; and much more. The book's companion web site, www.ebizreadiness.com, will support the book by bringing together a powerful community of e-Business entrepreneurs. For every e-Business decision-maker and implementer, including IT executives and business professionals alike.

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Acerca del autor

James Craig is president of Diaphonics, a start-up focused on logistics and distribution in the voice-enabled e-business arena.. He works with companies around the world and is a frequent speaker at international conferences. His most recent position was senior manager of e-business development at Aliant, the third largest telecommunications firm in Canada, where he supervised the strategic development of e-business initiatives. Previously, he was a consultant for Deloitte & Touche and a systems engineering officer in the Canadian Navy.

Dawn Jutla, Ph.D., is an associate professor at the forefront of e-commerce and information technology. She has written research articles on e-commerce for such publications as IEEE Computer and the Information Systems Journal. In addition, Dr. Jutla holds several technical research grants in the e-business area and frequently appears as a speaker at e-business conferences throughout Europe and North America. She is president of Business Technology Services and is currently a faculty member in commerce at Saint Mary's University in Halifax, Nova Scotia.



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