Inside Fortress Europe: Strategies for the Single Market (The Eiu Series) - Tapa dura

'... demystifies much of the European Commission hype of the late 1990s ... the strategist, general manager and business economist will find much that is thought-provoking in this volume.' Business Economist.

The European business environment is undergoing rapid change, exposing strategic weaknesses and challenging management skills. This book provides an examination of how non-European firms have developed strategies to compete successfully in this volatile European market. It describes the opportunities for the new Europe which will aid any business wishing to identify the most profitable strategies for the single European market.