The Culture of Connectivity: A Critical History of Social Media

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9780199970780: The Culture of Connectivity: A Critical History of Social Media

Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author José van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation as well as to examine shared ideological principles between major social media platforms. This fascinating study will appeal to all readers interested in social media.

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About the Author:


José van Dijck is Professor of Comparative Media Studies at the University of Amsterdam, where she also served as Dean of Humanities.

Review:


"The strength of The Culture of Connectivity lies in the author's ability to take individual case studies of the new ICT platforms and not only analyze their meaning and impact on the individual areas of cyber-activity of netizens, but also conceptualize these assessments toward the next level." --Rafis Abazon and Zhanat Doskhozhina, Al Farabi Kazakh National University, Journalism and Mass Communication Quarterly


"The Culture of Connectivity perhaps stands out most for the ways it attends to microhistorical changes that are often difficult to track given our increasing embeddedness in social media networks and their frequent multilevel updates." --Critical Inquiry


"An invaluable guide to today's fast morphing social media ecosystem. Van Dijck cuts through the blur of online search, sociability, entertainment and commerce to reveal the underlying historical, cultural and economic dynamics that shape our expectations and underpin our vulnerabilities." --William Uricchio, Professor & Director, MIT Comparative Media Studies


"Unlike so many other contributions, Jose van Dijck's superb book treats the 'social' in social media with the seriousness it deserves. It's critical, intelligent, clearly written and remarkably comprehensive. I'm going to force everyone I know who's interested in digital media to read it." --David Hesmondhalgh, University of Leeds


"José van Dijck's The Culture of Connectivity provides us with a balanced and thought-provoking account of the role of social media in shaping human interaction and sociality. She offers a multi-layered model for thinking critically about social media. The particular strength of this work is that it illuminates many of the current debates concerning digital culture through a much-needed critical history that contextualises the rise of social media. This timely and important book is a must read for anyone interested in digital culture." --John Banks, Senior Lecturer, Creative Industries Faculty, Queensland University of Technology


"José van Dijck's Culture of Connectivity is a rich and much-needed critical history of the online platforms that, in hardly more than a decade, have become household names, such as Facebook. Essential reading if we are to comprehend the intricately intertwined political-economic and technological designs behind the meteoric rise of so-called 'social media'." --Ien Ang, Institute for Culture and Society, University of Western Sydney


"The coevolution of media with the public that uses them is described in an enlightening way...Recommended." --Choice


"A lucid account...The Culture of Connectivity perhaps stands out most for the ways it attends to microhistorical changes that are often difficult to track given our increasing embeddedness in social media networks and their frequent multilevel updates." --Critical Inquiry


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Jose Van Dijck
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Descripción Oxford University Press Inc, United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Social media has come to deeply penetrate our lives: Facebook, YouTube, Twitter and many other platforms define many of our daily habits of communication and creative production. The Culture of Connectivity studies the rise of social media in the first decade of the twenty-first century up until 2012, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Such history is needed to understand how these media have come to profoundly affect our experience of online sociality. The first stage of their development shows a fundamental shift. While most sites started out as amateur-driven community platforms, half a decade later they have turned into large corporations that do not just facilitate user connectedness, but have become global information and data mining companies extracting and exploiting user connectivity. Author and media scholar Jose van Dijck offers an analytical prism to examine techno-cultural as well as socio-economic aspects of this transformation. She dissects five major platforms: Facebook, Twitter, Flickr, YouTube, and Wikipedia.Each of these microsystems occupies a distinct position in the larger ecology of connective media, and yet, their underlying mechanisms for coding interfaces, steering users, and filtering content rely on shared ideological principles. At the level of management and organization, we can also observe striking similarities between these platforms shifting ownership status, governance strategies, and business models. Reconstructing the premises on which these platforms are built, this study highlights how norms for online interaction and communication gradually changed. Sharing, friending, liking, following, trending, and favoriting have come to denote online practices imbued with specific technological and economic meanings. This process of normalization, the author argues, is part of a larger political and ideological battle over information control in an online world where everything is bound to become social. Crossing lines of technological, historical, sociological, and cultural inquiry, The Culture of Connectivity will reshape the way we think about interpersonal connection in the digital age. Nº de ref. de la librería AAZ9780199970780

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Descripción Oxford University Press Inc, United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Social media has come to deeply penetrate our lives: Facebook, YouTube, Twitter and many other platforms define many of our daily habits of communication and creative production. The Culture of Connectivity studies the rise of social media in the first decade of the twenty-first century up until 2012, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Such history is needed to understand how these media have come to profoundly affect our experience of online sociality. The first stage of their development shows a fundamental shift. While most sites started out as amateur-driven community platforms, half a decade later they have turned into large corporations that do not just facilitate user connectedness, but have become global information and data mining companies extracting and exploiting user connectivity. Author and media scholar Jose van Dijck offers an analytical prism to examine techno-cultural as well as socio-economic aspects of this transformation. She dissects five major platforms: Facebook, Twitter, Flickr, YouTube, and Wikipedia.Each of these microsystems occupies a distinct position in the larger ecology of connective media, and yet, their underlying mechanisms for coding interfaces, steering users, and filtering content rely on shared ideological principles. At the level of management and organization, we can also observe striking similarities between these platforms shifting ownership status, governance strategies, and business models. Reconstructing the premises on which these platforms are built, this study highlights how norms for online interaction and communication gradually changed. Sharing, friending, liking, following, trending, and favoriting have come to denote online practices imbued with specific technological and economic meanings. This process of normalization, the author argues, is part of a larger political and ideological battle over information control in an online world where everything is bound to become social. Crossing lines of technological, historical, sociological, and cultural inquiry, The Culture of Connectivity will reshape the way we think about interpersonal connection in the digital age. Nº de ref. de la librería AAZ9780199970780

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