Sun Tzu and the Art of Business: Six Strategic Principles for Managers

3,77 valoración promedio
( 128 valoraciones por Goodreads )
 
9780199782918: Sun Tzu and the Art of Business: Six Strategic Principles for Managers

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Mark McNeilly is a former business executive with experience at IBM and Lenovo and is currently a Lecturer at the Kenan-Flagler School of Business at the University of North Carolina-Chapel Hill. He the author of Sun Tzu and the Art of Business: Six Strategic Principles for Managers, an Expert Blogger for Fast Company and appeared as a guest speaker in the History Channel special on Sun Tzu's Art of War. Mark has spoken about his views on strategy to businesspeople around the world as well as on the BBC, C-SPAN, and CNBC. Mark served as a reserve officer in the infantry and artillery in U.S. Army National Guard from 1981-1987.

Review:


"A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address."--David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM


"Among shelves stuffed with superficial misinterpretations of The Art of War, Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly. Fewer still can bring decades of real-world management experience to the challenge of interpreting these ancient principles for use in modern business competition."--Kaihan Krippendorff, CEO of Outthinker and author of Outthink the Competition


"McNeilly's updated work delivers even more fresh and relevant insight into Sun Tzu's ancient battlefield wisdom. This book clearly and powerfully applies Sun Tzu to the modern business battlefield in a way that resonates with today's business practitioners. Rich with real-world corporate examples, Sun Tzu and the Art of Business is truly a multi-dimensional look at how to apply Sun Tzu."--Becky Sheetz-Runkle, author of Sun Tzu for Women: The Art of War for Winning in Business


"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Mark R. McNeilly
Editorial: Oxford University Press
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Oxford University Press. Estado de conservación: New. Brand New. Nº de ref. de la librería 0199782911

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,07
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,93
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Mark R. McNeilly
Editorial: Oxford University Press Inc, United States (2011)
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Oxford University Press Inc, United States, 2011. Paperback. Estado de conservación: New. Revised edition. Language: English . Brand New Book. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu s strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly s synthesis of Sun Tzu s ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith s popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu s principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history s most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Nº de ref. de la librería AOP9780199782918

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,38
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Mark R. McNeilly
Editorial: Oxford University Press Inc, United States (2011)
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Oxford University Press Inc, United States, 2011. Paperback. Estado de conservación: New. Revised edition. Language: English . Brand New Book. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu s strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly s synthesis of Sun Tzu s ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith s popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu s principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history s most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Nº de ref. de la librería AOP9780199782918

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,41
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Mark R. McNeilly
Editorial: Oxford University Press, USA 2011-12-23 (2011)
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Oxford University Press, USA 2011-12-23, 2011. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-OUP-00111582

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,02
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,34
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

McNeilly, Mark R.
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Cantidad: > 20
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2011. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VU-9780199782918

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,06
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,34
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

McNeilly, Mark R.
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Cantidad: > 20
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2011. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780199782918

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,63
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,34
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Mark R. McNeilly
Editorial: Oxford University Press, USA 2011-12-23 (2011)
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Cantidad: 2
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Oxford University Press, USA 2011-12-23, 2011. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04813214

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,57
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,34
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Mark R. McNeilly
Editorial: Oxford University Press (2011)
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Oxford University Press, 2011. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0199782911

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,26
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

McNeilly, Mark R.
Editorial: Oxford University Press, USA 12/23/2011 (2011)
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Paperback or Softback Cantidad: 5
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Oxford University Press, USA 12/23/2011, 2011. Paperback or Softback. Estado de conservación: New. Sun Tzu and the Art of Business: Six Strategic Principles for Managers. Book. Nº de ref. de la librería BBS-9780199782918

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,93
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Mark R. McNeilly
Editorial: Oxford University Press, USA
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Paperback Cantidad: 5
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Oxford University Press, USA. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780199782918

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,26
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,76
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda