Sun Tzu and the Art of Business: Six Strategic Principles for Managers

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9780199782918: Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Review:

"A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address."--David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM"Among shelves stuffed with superficial misinterpretations of The Art of War, Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly. Fewer still can bring decades of real-world management experience to the challenge of interpreting these ancient principles for use in modern business competition."--Kaihan Krippendorff, CEO of Outthinker and author of Outthink the Competition"McNeilly's updated work delivers even more fresh and relevant insight into Sun Tzu's ancient battlefield wisdom. This book clearly and powerfully applies Sun Tzu to the modern business battlefield in a way that resonates with today's business practitioners. Rich with real-world corporate examples, Sun Tzu and the Art of Business is truly a multi-dimensional look at how to apply Sun Tzu."--Becky Sheetz-Runkle, author of Sun Tzu for Women: The Art of War for Winning in Business

From the Publisher:

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

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1.

McNeilly, Mark R.
Editorial: Oxford University Press Inc, United States (2012)
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Paperback Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción Oxford University Press Inc, United States, 2012. Paperback. Estado de conservación: New. Revised edition. 206 x 140 mm. Language: English . Brand New Book. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu s strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly s synthesis of Sun Tzu s ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith s popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu s principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history s most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Nº de ref. de la librería AOP9780199782918

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McNeilly, Mark R.
ISBN 10: 0199782911 ISBN 13: 9780199782918
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McNeilly, Mark R.
Editorial: Oxford University Press Inc, United States (2012)
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Paperback Cantidad: 10
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Descripción Oxford University Press Inc, United States, 2012. Paperback. Estado de conservación: New. Revised edition. 206 x 140 mm. Language: English . Brand New Book. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu s strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly s synthesis of Sun Tzu s ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith s popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu s principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history s most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Nº de ref. de la librería AOP9780199782918

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McNeilly, Mark R.
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97801997829180000000

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McNeilly, Mark R.
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Descripción Oxford University Press. Estado de conservación: New. Brand New. Nº de ref. de la librería 0199782911

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McNeilly, Mark R.
Editorial: OUP USA 2012-01|NU-GRD-04813214 (2012)
ISBN 10: 0199782911 ISBN 13: 9780199782918
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Descripción OUP USA 2012-01|NU-GRD-04813214, 2012. Paperback. Estado de conservación: New. 9780199782918. Nº de ref. de la librería NU-GRD-04813214

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McNeilly, Mark R.
Editorial: Oxford University Press Inc
ISBN 10: 0199782911 ISBN 13: 9780199782918
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Descripción Oxford University Press Inc. Paperback. Estado de conservación: new. BRAND NEW, Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised edition), Mark R. McNeilly, More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Nº de ref. de la librería B9780199782918

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McNeilly, Mark R.
Editorial: Oxford University Press (2011)
ISBN 10: 0199782911 ISBN 13: 9780199782918
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Book Deals
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Descripción Oxford University Press, 2011. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Nº de ref. de la librería ABE_book_new_0199782911

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McNeilly, Mark R.
ISBN 10: 0199782911 ISBN 13: 9780199782918
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Descripción Paperback. Estado de conservación: New. Not Signed; More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two b. book. Nº de ref. de la librería ria9780199782918_rkm

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McNeilly, Mark R.
Editorial: Oxford University Press Inc (2011)
ISBN 10: 0199782911 ISBN 13: 9780199782918
Nuevos Tapa blanda Cantidad: 3
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Valoración
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Descripción Oxford University Press Inc, 2011. Estado de conservación: New. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Num Pages: 344 pages, 21 illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 209 x 146 x 24. Weight in Grams: 368. . 2011. Revised. Paperback. . . . . . Nº de ref. de la librería V9780199782918

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