Paul Baines; Chris Fill Marketing

ISBN 13: 9780199659531

Marketing

3,4 valoración promedio
( 25 valoraciones por Goodreads )
 
9780199659531: Marketing
Críticas:

Not only have Baines and Fill created an extremely comprehensive and practical guide to the complex world of marketing, they have also liberally illustrated it with real-life global examples. Add this to their Online Resource Centre and you have essential reading for student and practitioner alike. - John Flynn, Immediate Past Master, Worshipful Company of Marketors

This book brings together the best of traditional and contemporary marketing theory and practice in a way that enables both students and managers to understand and implement the key concepts. The strong evidence-based approach provides practical examples and support material, which makes this a must-read book. - Dr Deborah Roberts, Nottingham University Business School

Críticas:

Not only have Baines and Fill created an extremely comprehensive and practical guide to the complex world of marketing, they have also liberally illustrated it with real-life global examples. Add this to their Online Resource Centre and you have essential reading for student and practitioner alike. -

This book brings together the best of traditional and contemporary marketing theory and practice in a way that enables both students and managers to understand and implement the key concepts. The strong evidence-based approach provides practical examples and support material, which makes this a must-read book. -

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

Baines, Paul; Fill, Chris
Editorial: Oxford University Press (2014)
ISBN 10: 0199659532 ISBN 13: 9780199659531
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
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Descripción Oxford University Press, 2014. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0199659532

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2.

Paul Baines, Chris Fill
Editorial: Oxford University Press, United Kingdom (2014)
ISBN 10: 0199659532 ISBN 13: 9780199659531
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Oxford University Press, United Kingdom, 2014. Paperback. Estado de conservación: New. 3rd Revised edition. 264 x 190 mm. Language: English . Brand New Book. Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company? This third edition of Marketing maintains the fresh and practice- focused approach for which it has become so popular, and continues to provide students with a truly unique insight into the fascinating world of a marketing practitioner through informative and engaging bespoke video interviews with those in the industry. - How did a youth engagement agency Livity use young people s affiliation for music to raise awareness of Childline? - What social media campaign did Virgin Media decide upon to promote superfast broadband? - How did BBH go about shifting reader perceptions of the Guardian newspaper? - Which message did Budweiser Budvar decide to develop in order to build strong emotional links with its customers? Fully integrated with the topics covered in the textbook, each practitioner interview demonstrates how marketing problems are approached and solved in the real world.Hear from an international mix of companies including Virgin Media, Orange, Bartle Bogle Hegarty, Brompton Bicycle, Oxfam, BrainJuicer, Budweiser Budvar in the Czech Republic, Systembolaget in Sweden, and RAK Bank in the UAE. Theory is firmly set in context for students through extensive use of integrated examples and mini cases within each chapter featuring companies such as twitter, itunes, and Red Bull, and covering marketing in a global context discussing Unilever operating in China, Nestle marketing in Malaysia, and a company selling halal meat in North London. Review and discussion questions conclude each chapter bringing together the themes discussed and encouraging students to engage with the material. Links to seminal papers throughout each chapter also present the opportunity to take this learning further, if desired. Employing their trademark lively writing style, the authors continue to encourage students to explore beyond the classical marketing perspectives, provoking them into thinking critically about how they would approach marketing issues.Students will learn the theory that supports those skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, selling products to the government, and deciding which pricing approach to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to their advantage. Supporting both students and lecturers are the accompanying online resources: For lecturers: - Access exclusive video interviews of marketers from well-known organizations including Virgin Media and BBH to share with your students and help make marketing theory relevant to them - Save time by using the fantastic bank of additional resources including PowerPoint slides, comprehensive library of YouTube clips, test bank and tutorial activities to help support your teaching.For students: - Learn from the top recruitment professionals on the attributes they look for in graduates entering the workplace - Explore the latest developments in digital marketing and social media - Download our expert authors podcasts to learn and revise on the go - Check you ve really understood with a wealth of multiple choice questions, worksheets and activities. Nº de ref. de la librería AAB9780199659531

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3.

Paul Baines, Chris Fill
Editorial: Oxford University Press, United Kingdom (2014)
ISBN 10: 0199659532 ISBN 13: 9780199659531
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Oxford University Press, United Kingdom, 2014. Paperback. Estado de conservación: New. 3rd Revised edition. 264 x 190 mm. Language: English . Brand New Book. Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company? This third edition of Marketing maintains the fresh and practice- focused approach for which it has become so popular, and continues to provide students with a truly unique insight into the fascinating world of a marketing practitioner through informative and engaging bespoke video interviews with those in the industry. - How did a youth engagement agency Livity use young people s affiliation for music to raise awareness of Childline? - What social media campaign did Virgin Media decide upon to promote superfast broadband? - How did BBH go about shifting reader perceptions of the Guardian newspaper? - Which message did Budweiser Budvar decide to develop in order to build strong emotional links with its customers? Fully integrated with the topics covered in the textbook, each practitioner interview demonstrates how marketing problems are approached and solved in the real world.Hear from an international mix of companies including Virgin Media, Orange, Bartle Bogle Hegarty, Brompton Bicycle, Oxfam, BrainJuicer, Budweiser Budvar in the Czech Republic, Systembolaget in Sweden, and RAK Bank in the UAE. Theory is firmly set in context for students through extensive use of integrated examples and mini cases within each chapter featuring companies such as twitter, itunes, and Red Bull, and covering marketing in a global context discussing Unilever operating in China, Nestle marketing in Malaysia, and a company selling halal meat in North London. Review and discussion questions conclude each chapter bringing together the themes discussed and encouraging students to engage with the material. Links to seminal papers throughout each chapter also present the opportunity to take this learning further, if desired. Employing their trademark lively writing style, the authors continue to encourage students to explore beyond the classical marketing perspectives, provoking them into thinking critically about how they would approach marketing issues.Students will learn the theory that supports those skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, selling products to the government, and deciding which pricing approach to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to their advantage. Supporting both students and lecturers are the accompanying online resources: For lecturers: - Access exclusive video interviews of marketers from well-known organizations including Virgin Media and BBH to share with your students and help make marketing theory relevant to them - Save time by using the fantastic bank of additional resources including PowerPoint slides, comprehensive library of YouTube clips, test bank and tutorial activities to help support your teaching.For students: - Learn from the top recruitment professionals on the attributes they look for in graduates entering the workplace - Explore the latest developments in digital marketing and social media - Download our expert authors podcasts to learn and revise on the go - Check you ve really understood with a wealth of multiple choice questions, worksheets and activities. Nº de ref. de la librería AAB9780199659531

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4.

Baines, Paul, Fill, Chris
Editorial: Oxford University Press (2014)
ISBN 10: 0199659532 ISBN 13: 9780199659531
Nuevos Paperback Cantidad: 3
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción Oxford University Press, 2014. Paperback. Estado de conservación: New. Nº de ref. de la librería P110199659532

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5.

Baines, Paul/ Fill, Chris
Editorial: Oxford Univ Pr (2014)
ISBN 10: 0199659532 ISBN 13: 9780199659531
Nuevos Paperback Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
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Descripción Oxford Univ Pr, 2014. Paperback. Estado de conservación: Brand New. 3rd edition. 756 pages. 11.25x8.00x1.25 inches. In Stock. Nº de ref. de la librería zk0199659532

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