The Oxford Handbook of Corporate Reputation (Oxford Handbooks in Business and Management)

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9780199596706: The Oxford Handbook of Corporate Reputation (Oxford Handbooks in Business and Management)
Críticas:

All in all, Barnett amd Pollock succeed in pulling together a wide-ranging literature and making it more systematic and accessible. Rather than forging new paths, the chapters deepen, clarify, and extend existing paths. ( Administrative Science Quarterly)

Reseña del editor:

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them?

Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged.

In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.

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Barnett, Michael L., Pollock, Timothy G.
Editorial: Oxford University Press (2017)
ISBN 10: 0199596700 ISBN 13: 9780199596706
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Descripción Oxford University Press, United Kingdom, 2012. Hardback. Estado de conservación: New. 248 x 170 mm. Language: English . Brand New Book ***** Print on Demand *****. What does it mean to have a good or bad reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation s role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions. Nº de ref. de la librería APC9780199596706

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Barnett, Michael L.; Pollock, Timothy G.
Editorial: Oxford University Press, United Kingdom (2012)
ISBN 10: 0199596700 ISBN 13: 9780199596706
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Descripción Oxford University Press, United Kingdom, 2012. Hardback. Estado de conservación: New. 248 x 170 mm. Language: English . Brand New Book ***** Print on Demand *****.What does it mean to have a good or bad reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation s role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions. Nº de ref. de la librería APC9780199596706

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Barnett, Michael L.
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Descripción Oxford University Press, 2017. Hardcover. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería 0199596700

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Barnett, Michael L.; Pollock, Timothy G.
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Michael L. Barnett
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Descripción Oxford University Press. Hardcover. Estado de conservación: New. Hardcover. 512 pages. Dimensions: 9.8in. x 6.7in. x 1.4in.What does it mean to have a good or bad reputation How does it create or destroy value, or shape chances to pursue particular opportunities Where do reputations come from How do we measure them How do we build and manage themOver the last twenty years the answers to these questions have become increasingly important--and increasingly problematic--for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputations role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Nº de ref. de la librería 9780199596706

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Barnett, Michael L.; Pollock, Timothy G.
Editorial: Oxford University Press (2012)
ISBN 10: 0199596700 ISBN 13: 9780199596706
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Descripción Oxford University Press, 2012. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0199596700

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