Business to Business Marketing: Relationships, networks and strategies

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9780199551682: Business to Business Marketing: Relationships, networks and strategies
From the Publisher:

This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.

The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples.

The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes.

A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts; 'voices' of practitioner talking about the problems they face; 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing; 'food for thought' boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues.

Online Resource Centre:
Student resources:
Additional cases with accompanying questions
Web links
Additional recommendations for further reading

Lecturer resources:
Teaching plans for different types of module/course delivery for PG and UG level
Lecturer notes on how to best use the text and the online materials
Suggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate.
Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion
Downloadable PowerPoint slides including all figures from the text.
Additional seminar/tutorial questions/exercises
Additional assignment questions
Additional examination questions

About the Author:

Nick Ellis is Senior Lecturer in Critical Marketing at the University of Leicester. He has taught B2B marketing to students at all levels from around the world for over 10 years. His research on inter-firm relationships, industrial networks and marketing management has been published in a number of leading academic journals. Prior to joining the university sector in a business liaison capacity, he spent several years with a major retail group in marketing and purchasing roles.

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Ellis, Nick
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ISBN 10: 0199551685 ISBN 13: 9780199551682
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Ellis, Nick
Editorial: OXFORD UNIVERSITY PRESS (OUP)
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Descripción OXFORD UNIVERSITY PRESS (OUP). PB. Estado de conservación: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Nº de ref. de la librería Aadi1244

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Descripción Oxford University Press, United Kingdom, 2010. Paperback. Estado de conservación: New. 244 x 188 mm. Language: English . Brand New Book. This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples. The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes. A range of pedagogical features aid understanding: mini cases from a variety of international contexts; voices of practitioner talking about the problems they face; number crunching boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing; food for thought boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues. Online Resource Centre: Student resources: Additional cases with accompanying questions Web links Additional recommendations for further reading Lecturer resources: Teaching plans for different types of module/course delivery for PG and UG level Lecturer notes on how to best use the text and the online materials Suggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate. Comments on the book s cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion Downloadable PowerPoint slides including all figures from the text. Additional seminar/tutorial questions/exercises Additional assignment questions Additional examination questions. Nº de ref. de la librería AAZ9780199551682

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Ellis, Nick
Editorial: Oxford University Press, United Kingdom (2010)
ISBN 10: 0199551685 ISBN 13: 9780199551682
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Oxford University Press, United Kingdom, 2010. Paperback. Estado de conservación: New. 244 x 188 mm. Language: English . Brand New Book. This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples. The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes. A range of pedagogical features aid understanding: mini cases from a variety of international contexts; voices of practitioner talking about the problems they face; number crunching boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing; food for thought boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues. Online Resource Centre: Student resources: Additional cases with accompanying questions Web links Additional recommendations for further reading Lecturer resources: Teaching plans for different types of module/course delivery for PG and UG level Lecturer notes on how to best use the text and the online materials Suggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate. Comments on the book s cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion Downloadable PowerPoint slides including all figures from the text. Additional seminar/tutorial questions/exercises Additional assignment questions Additional examination questions. Nº de ref. de la librería AAZ9780199551682

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