This is the first textbook on the business environment written for postgraduate courses, specifically providing the theoretical rigour and international focus required.
The global context of Andrew Harrison's textbook provides a backdrop against which a variety of external elements of the business environment can be viewed. Harrison explores the key issues influencing the environment at different spatial levels, including the impact of globalization. A full complement of pedagogical features are consistently applied throughout the book to support students and to ensure they benefit fully from the international content of Harrison's work. The book is packed with up-to-date examples from the World Cup to no-frills airlines and companies such as Nokia and Ericsson, while covering the latest effects of the global financial crisis. Figures and diagrams are employed throughout the book to bring the concepts of the business environment to life. Harrison includes opening scenarios to catch the reader's attention, and discussion questions, research topics, and case studies to encourage discussion and further exploration of topics. A brief introduction to economics is supplied at the end of chapter 1, for those students who require additional support in this area.
Online Resource Centre
Assignment scenarios and questions
Guidance on discussion questions and cases
Chapter and case study updates
Annotated web links
Updates on research topics
Additional economics and politics support
"Sinopsis" puede pertenecer a otra edición de este libro.
Dr Harrison holds qualifications from London, Salford, and Leeds Universities and the Trinity College of Music, London. He began his career in accountancy and held teaching appointments in Further Education before moving to Teesside University. He has also been a Visiting Lecturer at the Fachhochschule in Coburg, Germany, the State University of Uzhgorod, Ukraine, and the Technical University of Kosice, Slovakia (ongoing). In 2008, he was awarded an honorary doctorate by the Technical University of Kosice.
"I find the writing style very good because it is at the same time both highly readable and it incorporates, as necessary, complex ideas and rigorous analysis."
--Rob Thomas, Portsmouth University
"Detailed and well suited to the postgraduate market with some thought-provoking cases, it is of sound academic depth particularly suited to the market."
--Peter Campkin, University of Northampton
"It is clear, intelligently written, interesting and with some useful additional features, including the practical insights boxes and opening and closing cases. The material makes good sense, is readable to a non-expert audience and makes clear links between sections. It is structurally sound
and well organised."
--Scott McCabe, Nottingham University
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Oxford University Press, USA, 2010. Paperback. Estado de conservación: New. Nº de ref. de la librería SONG019921400X