A Dictionary of Marketing (Oxford Quick Reference)

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9780198736424: A Dictionary of Marketing (Oxford Quick Reference)
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Críticas:

a very helpful reference work for the marketing practitioner and student (Stuart Hannabuss, Reference Reviews)

Reseña del editor:

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management.

Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

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Charles Doyle
Publicado por Oxford University Press, United Kingdom (2016)
ISBN 10: 0198736428 ISBN 13: 9780198736424
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Descripción Oxford University Press, United Kingdom, 2016. Paperback. Condición: New. 4th Revised edition. Language: English . Brand New Book. A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing. Nº de ref. del artículo: AOP9780198736424

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Charles Doyle
Publicado por Oxford University Press, United Kingdom (2016)
ISBN 10: 0198736428 ISBN 13: 9780198736424
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Descripción Oxford University Press, United Kingdom, 2016. Paperback. Condición: New. 4th Revised edition. Language: English . Brand New Book. A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing. Nº de ref. del artículo: AOP9780198736424

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Descripción Paperback. Condición: NEW. Brand New Paperback Same Title Author and Edition as listed. Get free upgrade to Expedited Shipping via DHL Express /Aramex /Fedex on order of more than 3 items.No P.O Box, APO, FPO address. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory.Printed in English. Nº de ref. del artículo: O_9780198736424

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Descripción Paperback. Condición: NEW. Brand New Paperback Same Title Author and Edition as listed. Get free upgrade to Expedited Shipping via DHL Express /Aramex /Fedex on order of more than 3 items.No P.O Box, APO, FPO address. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory.Printed in English. Nº de ref. del artículo: AO_9780198736424

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Descripción Condición: New. pp. 464. Nº de ref. del artículo: 374318422

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Descripción Oxford University Press. Soft cover. Condición: New. 544pp. Nº de ref. del artículo: 555828

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Descripción OUP Oxford, 2016. Condición: New. Nº de ref. del artículo: GH9780198736424

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Descripción OUP Oxford 2016-12-01, Oxford, 2016. paperback. Condición: New. Nº de ref. del artículo: 9780198736424

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