The Oxford Handbook of Corporate Reputation (Oxford Handbooks in Business and Management)

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9780198704614: The Oxford Handbook of Corporate Reputation (Oxford Handbooks in Business and Management)
Review:

All in all, Barnett amd Pollock succeed in pulling together a wide-ranging literature and making it more systematic and accessible. Rather than forging new paths, the chapters deepen, clarify, and extend existing paths. ( Administrative Science Quarterly)

From the Publisher:

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them?

Over the last twenty years the answers to these questions have become increasingly important—and increasingly problematic—for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook, developed with support from the Oxford University Centre for Corporate Reputation, intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged.

In discussing these issues this Handbook aims to move corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.

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Timothy G. Pollock
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Descripción Oxford University Press, 2014. Paperback. Estado de conservación: New. New item in gift quality condition. Leaves our warehouse same or next business day. Most continental U.S. orders lead time 4-10 days. International - most countries 10-21 days, others 4 weeks. Nº de ref. de la librería mon0000792291

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Descripción Oxford University Press, United Kingdom, 2014. Paperback. Estado de conservación: New. Reprint. 248 x 170 mm. Language: English . Brand New Book. What does it mean to have a good or bad reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook, developed with support from the Oxford University Centre for Corporate Reputation, intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation s role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions. Nº de ref. de la librería AOP9780198704614

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Descripción Oxford University Press, United Kingdom, 2014. Paperback. Estado de conservación: New. Reprint. 248 x 170 mm. Language: English . Brand New Book. What does it mean to have a good or bad reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook, developed with support from the Oxford University Centre for Corporate Reputation, intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation s role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions. Nº de ref. de la librería AOP9780198704614

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97801987046140000000

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Descripción Oxford University Press. Paperback. Estado de conservación: new. BRAND NEW, The Oxford Handbook of Corporate Reputation, Michael L. Barnett, Timothy G. Pollock, What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook, developed with support from the Oxford University Centre for Corporate Reputation, intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions. Nº de ref. de la librería B9780198704614

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Descripción Oxford University Press, 2014. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research. Nº de ref. de la librería ABE_book_new_0198704615

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Descripción 2014. Paperback. Estado de conservación: New. 246mm x 171mm x. Paperback. What does it mean to have a good or bad reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we meas.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 528 pages. 0.902. Nº de ref. de la librería 9780198704614

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