Kumar, Dinesh Marketing Channels

ISBN 13: 9780198077091

Marketing Channels

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9780198077091: Marketing Channels
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Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases.

Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels.

Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution.

About the Author:

Dinesh Kumar is Professor of Marketing at Gian Jyoti Institute of Management, Mohali. During his academic experience of more than 16 years, he has taught at Birla Institute of Management Technology (BIMTECH), Greater Noida and was a visiting faculty at Fore School of Management, and other management schools. During his industry experience of 15 years, he has worked for Mastermind consultants as director, US Embassy as business manager and Centre for Science and Environment as associate director.

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Kumar, Dinesh
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Descripción Oxford University Press. Paper back. Estado de conservación: New. Nº de ref. de la librería 315445

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Kumar, Dinesh
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Kumar, Dinesh
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Descripción Oxford Higher Education/Oxford University Press, 2012. Softcover. Estado de conservación: New. Marketing Channels is a comprehensive, textbook designed especially designed for students of postgraduate management programmes specializing in marketing. The book delves into the core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, images, figures, and cases. Printed Pages: 560. Nº de ref. de la librería 53074

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Kumar, Dinesh
Editorial: Oxford Higher Education/Oxford University Press (2012)
ISBN 10: 0198077092 ISBN 13: 9780198077091
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Descripción Oxford Higher Education/Oxford University Press, 2012. Softcover. Estado de conservación: New. Marketing Channels is a comprehensive, textbook designed especially designed for students of postgraduate management programmes specializing in marketing. The book delves into the core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, images, figures, and cases. Printed Pages: 560. Nº de ref. de la librería 53074

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Descripción Oxford University Press. Estado de conservación: New. 0198077092 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería MO9780198077091

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Descripción Softcover. Estado de conservación: New. 1st edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and cover design are exactly same as mentioned. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content Same as U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería GBBDIN1467204

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Descripción Softcover. Estado de conservación: New. 1st edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería GBBD1467204

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