The Advertising Effect: How to Change Behaviour - Tapa blanda

Ferrier, Adam

 
9780195593921: The Advertising Effect: How to Change Behaviour
Tapa blanda
ISBN 10: 0195593928 ISBN 13: 9780195593921
Editorial: OUP Australia & New Zealand, 2014

Sinopsis


Want to know how to influence other people's behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

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Acerca del autor

Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
OUP Australia & New Zealand
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0195593928
ISBN 13 
9780195593921
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
240
Contacto del fabricante
Oxford University Press
https://corp.oup.com/

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