9780195573558: Marketing: Theory, Evidence, Practice
Reseña del editor:

HELPING THE STUDENTS OF TODAY BECOME THE MARKETING PROFESSIONALS OF TOMORROW Marketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It's a complete package which provides all the material you and your students need for your course, including a truly integrated e-text packaged with every copy of the book, and a wealth of teaching and learning support. Written based on evidence and the practical application of marketing skills, it clearly illustrates, through case studies and practitioner profiles, how marketing problems have been solved in business, connecting theory to practice, and providing a realistic view of the marketing world. Students will be engaged because each chapter will be a glimpse into their future career and will build the foundation for the rest of their degree. Features include: Practitioner Profiles: Written by senior marketing executives, they describe their jobs, what they do and how they got where they are today. Case Studies: A rich selection of print and video cases that will engage students in the practicalities of the profession. obook: a truly integrated e-text with extra content and resources built in, which comes free with each print copy. The obook advantage: Some information is just better accessed online. Videos, links, podcasts are all live when online in an Oxford obook. Students can watch a case study, flick to a website to read some extra material, then back to their textbook to read a section, then listen to the author explain a complex topic, and then answer some revision questions - all on one device. Every copy of the text includes access to the obook - a truly integrated e-text with extra content and resources built into a digital textbook: Hotlinked learning objectives Interviews with marketing professionals Contemporary video cases Instant access to other videos that relate to the case studies and industry insights within the text. Audio chapter summaries Embedded weblinks 'Live' chapter revision questions and answers Integrated dictionary and note-taking featuresMarketing comes with a great selection of video cases for lecturers. Please see the below show reel which includes samples from Circus OZ, Porshe Australia and Steinfinger.

Reseña del editor:

Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital online book version of the book (registration code and website included on print book cover flap), it is very practical in orientation and provides a more realistic view of marketing issues. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.

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Sharp, Byron; Anderson, Katherine; Bennett, Dag; Bogomolova, Svetlana; Corkindale, David; Danenberg, Nick; Graham, Charles; Hartnett, Nicole; Kennedy, Rachel; Livaditis, Marianthi; Lockshin, Larry; Nelson-Field, Karen; Nencyz-Thiel, Magda; Palmer, Adrian; Peleg, Anita; Riebe, Erica; Scriven, John; Sharp, Anne; Sorensen, Herb; Winchester, Maxwell; Winchester, Tiffany
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Sharp, Byron; Anderson, Katherine; Bennett, Dag; Bogomolova, Svetlana; Corkindale, David; Danenberg, Nick; Graham, Charles; Hartnett, Nicole; Kennedy, Rachel; Livaditis, Marianthi; Lockshin, Larry; Nelson-Field, Karen; Nencyz-Thiel, Magda; Palmer, Adrian; Peleg, Anita; Riebe, Erica; Scriven, John; Sharp, Anne; Sorensen, Herb; Winchester, Maxwell; Winchester, Tiffany
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97801955735580000000

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Byron Sharp, Katherine Anderson, Dag Bennett
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ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descripción Oxford University Press Australia, Australia, 2013. Mixed media product. Estado de conservación: New. 248 x 206 mm. Language: English . Brand New Book. HELPING THE STUDENTS OF TODAY BECOME THE MARKETING PROFESSIONALS OF TOMORROW Marketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It s a complete package which provides all the material you and your students need for your course, including a truly integrated e-text packaged with every copy of the book, and a wealth of teaching and learning support. Written based on evidence and the practical application of marketing skills, it clearly illustrates, through case studies and practitioner profiles, how marketing problems have been solved in business, connecting theory to practice, and providing a realistic view of the marketing world. Students will be engaged because each chapter will be a glimpse into their future career and will build the foundation for the rest of their degree. Features include: Practitioner Profiles: Written by senior marketing executives, they describe their jobs, what they do and how they got where they are today. Case Studies: A rich selection of print and video cases that will engage students in the practicalities of the profession. obook: a truly integrated e-text with extra content and resources built in, which comes free with each print copy. The obook advantage: Some information is just better accessed online. Videos, links, podcasts are all live when online in an Oxford obook. Students can watch a case study, flick to a website to read some extra material, then back to their textbook to read a section, then listen to the author explain a complex topic, and then answer some revision questions - all on one device. Every copy of the text includes access to the obook - a truly integrated e-text with extra content and resources built into a digital textbook: Hotlinked learning objectives Interviews with marketing professionals Contemporary video cases Instant access to other videos that relate to the case studies and industry insights within the text. Audio chapter summaries Embedded weblinks Live chapter revision questions and answers Integrated dictionary and note-taking featuresMarketing comes with a great selection of video cases for lecturers. Please see the below show reel which includes samples from Circus OZ, Porshe Australia and Steinfinger. Nº de ref. de la librería AOP9780195573558

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Byron Sharp, Katherine Anderson, Dag Bennett
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ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descripción Oxford University Press Australia, Australia, 2013. Paperback. Estado de conservación: New. 248 x 206 mm. Language: English . Brand New Book. Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer s central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital online book version of the book (registration code and website included on print book cover flap), it is very practical in orientation and provides a more realistic view of marketing issues. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible. Nº de ref. de la librería AOP9780195573558

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Byron Sharp, Katherine Anderson, Dag Bennett
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ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descripción Oxford University Press Australia 2012-12-12, Melbourne, 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780195573558

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Byron Sharp, Katherine Anderson, Dag Bennett, Svetlana Bogomolova, David R. Corkindale
Editorial: Oxford University Press Australia
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Descripción Oxford University Press Australia. Paperback. Estado de conservación: new. BRAND NEW, Marketing: Theory, Evidence, Practice, Byron Sharp, Katherine Anderson, Dag Bennett, Svetlana Bogomolova, David R. Corkindale, Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital online book version of the book (registration code and website included on print book cover flap), it is very practical in orientation and provides a more realistic view of marketing issues. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible. Nº de ref. de la librería B9780195573558

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Sharp, Byron
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Descripción OUP Australia and New Zealand, 2013. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FU-9780195573558

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Sharp, Byron
Editorial: Oxford University Press Australia & New Zealand
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Descripción Oxford University Press Australia & New Zealand. Estado de conservación: Brand New. Dispatch Same Working Day, (Delivery 2-4 business days, Courier For Heavy/Expensive Items) Money Back Guarantee, Prompt Customer Service. Nº de ref. de la librería 42036667

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Sharp, Byron
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Descripción Oxford Univ Pr, 2013. Paperback. Estado de conservación: Brand New. pap/psc edition. 609 pages. 10.00x8.00x1.00 inches. In Stock. Nº de ref. de la librería __0195573552

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Sharp, Byron; Anderson, Katherine; Bennett, Dag; Bogomolova, Svetlana; Corkindale, David; Danenberg, Nick; Graham, Charles; Hartnett, Nicole; Kennedy, Rachel; Livaditis, Marianthi; Lockshin, Larry; Nelson-Field, Karen; Nencyz-Thiel, Magda; Palmer, Adrian; Peleg, Anita; Riebe, Erica; Scriven, John; Sharp, Anne; Sorensen, Herb; Winchester, Maxwell; Winchester, Tiffany
Editorial: OUP Australia & New Zealand (2013)
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descripción OUP Australia & New Zealand, 2013. Estado de conservación: New. Nº de ref. de la librería EH9780195573558

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