Marketing: Theory, Evidence, Practice

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9780195573558: Marketing: Theory, Evidence, Practice

Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital ebook version of the book (registration code and website included on print book cover flap) it is very practical in orientation and provides a more realistic view of marketing issues. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.

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From the Author:

For years, marketing executives have been asking me for an introductory textbook that reflects modern knowledge about marketing.  One that isn't filled with myths and academic theorising.Well here it is.  Our first version, published by Oxford University Press.I hope you enjoy it.  I hope you finally have a book that you can give to new staff members.

About the Author:


Byron Sharp, Professor of Marketing Science, University of South Australia and Director, Ehrenberg-Bass Institute.
Author of "How Brands Grow".

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Byron Sharp, Katherine Anderson, Dag Bennett, Svetlana Bogomolova, David Corkindale, Nick Danenberg, Charles Graham, Nicole Hartnett, Rachel Kennedy, Marianthi Livaditis, Larry Lockshin, Karen Nelson-Field, Magda Nencyz-Thiel, Adrian Palmer, Anita Peleg, Erica Riebe, John Scriven, Anne Sharp, Herb Sorensen, Maxwell Winchester, Tiffany Winchester
Editorial: OUP Australia & New Zealand 2013-01-17, Australia (2013)
ISBN 10: 0195573552 ISBN 13: 9780195573558
Nuevos paperback Cantidad: 10
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Descripción OUP Australia & New Zealand 2013-01-17, Australia, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780195573558

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Byron Sharp
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Descripción Estado de conservación: New. Nº de ref. de la librería 18804068-n

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Byron Sharp, Katherine Anderson, Dag Bennett
Editorial: Oxford University Press Inc, United States (2013)
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descripción Oxford University Press Inc, United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer s central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital online book version of the book (registration code and website included on print book cover flap), it is very practical in orientation and provides a more realistic view of marketing issues.Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible. Nº de ref. de la librería AOP9780195573558

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Byron Sharp, Katherine Anderson, Dag Bennett
Editorial: Oxford University Press Inc, United States (2013)
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descripción Oxford University Press Inc, United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer s central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital online book version of the book (registration code and website included on print book cover flap), it is very practical in orientation and provides a more realistic view of marketing issues.Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible. Nº de ref. de la librería AOP9780195573558

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Sharp, Byron; Anderson, Katherine; Bennett, Dag; Bogomolova, Svetlana; Corkindale, David R.; Danenberg, Nick; Graham, Charles; Hartnett, Nicole; Kenn
Editorial: Oxford University Press Australia (2013)
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descripción Oxford University Press Australia, 2013. Estado de conservación: New. 2013. Pap/Psc. Paperback. Num Pages: 656 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 249 x 207 x 32. Weight in Grams: 1378. . . . . . . Nº de ref. de la librería V9780195573558

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Byron Sharp, Katherine Anderson, Dag Bennett, Svetlana Bogomolova, David R. Corkindale
Editorial: Oxford University Press Australia
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descripción Oxford University Press Australia. Paperback. Estado de conservación: new. BRAND NEW, Marketing: Theory, Evidence, Practice, Byron Sharp, Katherine Anderson, Dag Bennett, Svetlana Bogomolova, David R. Corkindale, Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and principles that underlie marketing theory and practice. Bridging academic theory and real-world marketing knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Combined with an enriched digital online book version of the book (registration code and website included on print book cover flap), it is very practical in orientation and provides a more realistic view of marketing issues. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible. Nº de ref. de la librería B9780195573558

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Sharp, Byron
Editorial: OUP Australia and New Zealand (2012)
ISBN 10: 0195573552 ISBN 13: 9780195573558
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Descripción OUP Australia and New Zealand, 2012. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FU-9780195573558

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Byron Sharp; Katherine Anderson; Dag Bennett; Svetlana Bogomolova; David Corkindale; Nick Danenberg; Charles Graham; Nicole Hartnett; Rachel Kennedy; Marianthi Livaditis; Larry Lockshin; Karen Nelson-Field; Magda Nencyz-Thiel; Adrian Palmer; Anita Peleg; Erica Riebe; John Scriven; Anne Sharp; Herb Sorensen; Maxwell Winchester; Tiffany Winchester
Editorial: OUP Australia & New Zealand (2013)
ISBN 10: 0195573552 ISBN 13: 9780195573558
Nuevos Tapa blanda Cantidad: 6
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Descripción OUP Australia & New Zealand, 2013. Estado de conservación: New. book. Nº de ref. de la librería ria9780195573558_rkm

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Sharp, Byron; Anderson, Katherine; Bennett, Dag; Bogomolova, Svetlana; Corkindale, David R.; Danenberg, Nick; Graham, Charles; Hartnett, Nicole; Kenn
Editorial: Oxford University Press Australia
ISBN 10: 0195573552 ISBN 13: 9780195573558
Nuevos Tapa blanda Cantidad: 6
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Kennys Bookstore
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Descripción Oxford University Press Australia. Estado de conservación: New. 2013. Pap/Psc. Paperback. Num Pages: 656 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 249 x 207 x 32. Weight in Grams: 1378. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780195573558

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Sharp, Byron
Editorial: Oxford University Press Australia & New Zealand
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Descripción Oxford University Press Australia & New Zealand. Estado de conservación: Brand New. Dispatch Same Working Day, (Delivery 2-4 business days, Courier For Heavy/Expensive Items) Money Back Guarantee, Prompt Customer Service. Nº de ref. de la librería 42036667

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