Viral Marketing: The Science of Sharing

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9780195527988: Viral Marketing: The Science of Sharing
From the Publisher:

Viral Marketing: The Science of Sharing is not your typical 'how to get shared' book. It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee". Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices. Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying. This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility. Watch Karen Nelson-Field talk about her research on how emotions drive video sharing.

From the Publisher:


It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee."

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow (Sharp, 2010) will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.

This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.

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1.

Nelson-Field, Karen
Editorial: Oxford University Press Australia, Australia (2013)
ISBN 10: 0195527984 ISBN 13: 9780195527988
Nuevos Paperback Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción Oxford University Press Australia, Australia, 2013. Paperback. Estado de conservación: New. 228 x 154 mm. Language: English . Brand New Book. Viral Marketing: The Science of Sharing is not your typical how to get shared book. It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, Wake up and smell the well-branded coffee . Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices. Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow will find the key research that underpins this new work familiar. Nelson-Field s research builds on the science behind brands and buying. This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility. Watch Karen Nelson-Field talk about her research on how emotions drive video sharing. Nº de ref. de la librería AOP9780195527988

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Nelson-Field, Karen
ISBN 10: 0195527984 ISBN 13: 9780195527988
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Descripción Estado de conservación: New. Nº de ref. de la librería 19958452-n

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Nelson-Field, Karen
Editorial: Oxford University Press Australia, Australia (2013)
ISBN 10: 0195527984 ISBN 13: 9780195527988
Nuevos Paperback Cantidad: 10
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Descripción Oxford University Press Australia, Australia, 2013. Paperback. Estado de conservación: New. 228 x 154 mm. Language: English . Brand New Book. Viral Marketing: The Science of Sharing is not your typical how to get shared book. It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, Wake up and smell the well-branded coffee . Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices. Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow will find the key research that underpins this new work familiar. Nelson-Field s research builds on the science behind brands and buying. This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility. Watch Karen Nelson-Field talk about her research on how emotions drive video sharing. Nº de ref. de la librería AOP9780195527988

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Nelson-Field, Karen
Editorial: Oxford University Press Australia
ISBN 10: 0195527984 ISBN 13: 9780195527988
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Descripción Oxford University Press Australia. Paperback. Estado de conservación: new. BRAND NEW, Viral Marketing: The Science of Sharing, Karen Nelson-Field, Viral Marketing: The Science of Sharing is not your typical 'how to get shared' book. It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee". Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices. Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying. This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility. Watch Karen Nelson-Field talk about her research on how emotions drive video sharing. Nº de ref. de la librería B9780195527988

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Nelson-Field, Karen
Editorial: Oxford University Press, USA (2013)
ISBN 10: 0195527984 ISBN 13: 9780195527988
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Descripción Oxford University Press, USA, 2013. Estado de conservación: New. 2013. 1st Edition. Paperback. Num Pages: 128 pages. BIC Classification: GTC; KJB; KJC; KJH; KJS; UT. Category: (U) Tertiary Education (US: College). Dimension: 234 x 175 x 11. Weight in Grams: 252. . . . . . . Nº de ref. de la librería V9780195527988

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Nelson-Field, Karen
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Descripción Oxford University Press. Estado de conservación: New. Brand New. Nº de ref. de la librería 0195527984

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Nelson-Field, Karen
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Descripción Estado de conservación: New. Bookseller Inventory # ST0195527984. Nº de ref. de la librería ST0195527984

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Nelson-Field, Karen
Editorial: Oxford University Press, USA
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Descripción Oxford University Press, USA. Estado de conservación: New. 2013. 1st Edition. Paperback. Num Pages: 128 pages. BIC Classification: GTC; KJB; KJC; KJH; KJS; UT. Category: (U) Tertiary Education (US: College). Dimension: 234 x 175 x 11. Weight in Grams: 252. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780195527988

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Nelson-Field, Karen
Editorial: Oxford University Press Australia 2013-08-29, Melbourne (2013)
ISBN 10: 0195527984 ISBN 13: 9780195527988
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Descripción Oxford University Press Australia 2013-08-29, Melbourne, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780195527988

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Nelson-Field, Karen
ISBN 10: 0195527984 ISBN 13: 9780195527988
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Descripción Paperback. Estado de conservación: New. Not Signed; Viral Marketing: The Science of Sharing is not your typical 'how to get shared' book. It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising pote. book. Nº de ref. de la librería ria9780195527988_rkm

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