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Games, Strategies, and Managers: How Managers Can Use Game Theory to Make Better Business Decisions - Tapa blanda
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`Games, Strategies, and Managers will be helpful for both beginning managers and for advanced planners. In fact, I would recommend that anyone engaged in US-Japan negotiations - including the US Office of the Trade Representative and the Japanese Ministry of International Trade and Industry - read this book.' Akira Omori, Arthur Anderson & Co
`McMillan clearly and straightforwardly explains the most important insights of game theory ... We have long needed a book like this to make the power of game theory accessible.' Roger Myerson, Northwestern University
`excellent introduction to strategic problems in economics ... The book is aimed at MBA students with little previous experience of mathematics or economics ... it could also be used to introduce these topics to undergraduates. In my opinion this book is very useful for students and others who require a quick introduction to recent developments in economic theory.'Economic Journal
Reseña del editor:
`McMillan clearly and straightforwardly explains the most important insights of game theory ... We have long needed a book like this to make the power of game theory accessible.' Roger Myerson, Northwestern University
`excellent introduction to strategic problems in economics ... The book is aimed at MBA students with little previous experience of mathematics or economics ... it could also be used to introduce these topics to undergraduates. In my opinion this book is very useful for students and others who require a quick introduction to recent developments in economic theory.'Economic Journal
John McMillan's Games, Strategies, and Managers presents an overview and analysis of game theory for management in a clear, accessible, and nonmathematical way. Using sven key questions as a starting point, the book provides every student of business and management with insights into the theoretical underpinnings and practical uses of game theory in every negotiation and strategic decision.
The coverage and style is designed specifically with students of business in mind. The crucial topics of contracting, negotiation, and bidding are explained. Each chapter also contains assessment exercises and case studies showing game theory in action, to help the student, independent learner or manager alike.
Games, Strategies, and Managers will be a major textbook for students of game theory at advanced undergraduate, postgraduate, and MBA level. It will also be an invaluable source for the practitioner or manager continually called upon to make strategic decisions based on how someone else will act, or react.
The coverage and style is designed specifically with students of business in mind. The crucial topics of contracting, negotiation, and bidding are explained. Each chapter also contains assessment exercises and case studies showing game theory in action, to help the student, independent learner or manager alike.
Games, Strategies, and Managers will be a major textbook for students of game theory at advanced undergraduate, postgraduate, and MBA level. It will also be an invaluable source for the practitioner or manager continually called upon to make strategic decisions based on how someone else will act, or react.
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- EditorialOUP USA
- Año de publicación1996
- ISBN 10 0195108035
- ISBN 13 9780195108033
- EncuadernaciónTapa blanda
- Número de páginas262
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