When John Kay's Foundations of Corporate Success first appeared in the U.K., it commanded the attention of the corporate world--and drew widespread praise. The Financial Times hailed it as "a powerfully argued book, which casts a fresh light on a range of practical business challenges." And Business Age wrote, "You must read John Kay's new book Foundations of Corporate Success. Kay is currently the best management theorist in Britain, bar none.... He is a rare find."
Now John Kay has produced an American edition of this landmark book. In this freshly revised volume, Kay applies his groundbreaking theories to the U.S. experience, illustrating them with examples of success and failure in the American market. For too long, he writes, managers have chased after the latest fad in business planning and strategy, beguiled by military analogies and the demand for overarching vision. Success, he believes, should not be measured by organizational size or market share, but by the added value--the amount that output exceeds the input of raw materials, payroll, and capital. Corporate strategy should be aimed at this basic goal, beginning with the question, "How can we be different?" Kay identifies four key ingredients: innovation, reputation (especially in the form of brands), strategic assets (government mandated monopolies or other measures which restrict market access by competitors), and architecture (the relationships between a company and its employees, suppliers, and customers). Success comes not when managers drive through a towering vision of the company's destiny, but when they act on their organization's specific capabilities and advantages--especially in the key area of architecture. Honda, he notes, captured a third of the American motorcycle market within five years. No vision was required for this success, he writes: Honda simply did what it did best (making a simple, inexpensive product), followed by careful attention to the architecture of its business ties to distributors, customers, etc. He ranges through industries from airlines to retail clothing, pointing out the reasons for successes and failures. Kay also draws on game theory to underscore the importance of stable, long-term relationships.
Other writers have hit upon some of these points, the Financial Times noted: "But none has explored them as thoroughly as Kay, who succeeds in marrying an authoritative grasp of economic, legal, and sociological theory with an impressively detailed knowledge of contemporary business practice." This volume transforms Kay's theoretical and practical knowledge into a powerful tool for today's American business manager.
"Sinopsis" puede pertenecer a otra edición de este libro.
John Kay is Professor of Economics at the London Business School, where he has served as Director of the Center for Business Strategy.
"Rich with corporate and industry examples, ...this well-written book is highly recommended not only for US managers involved in strategic management, but also for business and economics academicians."--Choice
"A powerfully argued book, which casts a fresh light on a range of practical business challenges."--The Financial Times for the UK edition
"The best management theorist in Britain, bar none....An important book for the future of British management....Explains in blindingly simple terms how business strategies add value. Kay is the ultimate numbers man, but with a feel for operations."--Business Age for the UK edition
"Impressive and readable....The scope and quality of this book put it in the same league as Michael Porter's celebrated volumes on competitive strategy and signal a certain coming of age of business education in Britain."--The Observer for the UK edition
"A fresh and insightful approach...to the links between corporate culture, strategy, and success."--Sir Geoffrey Owen, Director of Business Policy Program, London School of Economics for the UK edition
"In 1993 [Kay] wrote Foundations of Corporate Success, in which he argued that success could be measured as added value or as the difference between the value of a firm's output and the cost of its input....His book was the subject of spirited debate in the British business press....He now
offers this slightly revised, shortened, and 'Americanized' version of his earlier book. Such American businesses as WalMart, Caterpillar, and the Boston Celtics (!) have been added as examples, and a consideration of the way business is transacted internationally is included."--Booklist
"Mr. Kay is well on the way to turning himself into a European Michael Porter, Harvard's top showman."--The Economist
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Hardcover. Estado de conservación: NEW. Very light use, FINE or better, very minor shelf wear. For non-UK markets items of 1.5 kg or more may require an additional shipping charge. Nº de ref. de la librería HBS-00254128-B
Descripción Hardcover. Estado de conservación: New. Brand New! We ship daily Monday - Friday!. Nº de ref. de la librería 1EY7ZG003FGA
Descripción Oxford University Press. Hardcover. Estado de conservación: New. 0195087674 Ships promptly. Nº de ref. de la librería HGT4515GAGG060517H0568
Descripción Oxford University Press, USA, 1995. Hardcover. Estado de conservación: New. First Hardcover Edition. Nº de ref. de la librería DADAX0195087674
Descripción OUP USA 1996-01-18, New York |Oxford, 1996. Estado de conservación: New. Nº de ref. de la librería 9780195087673
Descripción Oxford University Press, 1995. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0195087674
Descripción Oxford University Press, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780195087673_lsuk
Descripción Oxford University Press, 2017. Hardcover. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería P110195087674
Descripción OUP USA, 1996. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IP-9780195087673
Descripción Oxford University Press, 1995. Hardcover. Estado de conservación: New. Nº de ref. de la librería INGM9780195087673