Twentieth-Century Design (Oxford History of Art)

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9780192842046: Twentieth-Century Design (Oxford History of Art)

The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. Woodham sets the proliferation of everyday design against the writing of critics as diverse as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. The history which emerges is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.

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From the Back Cover:

The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and the McDonald's logo are known all over the world, and designs such as the modernist 'Frankfurt Kitchen' of 1924, the 1954 streamlined and tail-finned Oldsmobile, or 'Blow', the inflatable chair ubiquitous in the late 1960s, tell us more about our culture than a narrowly-defined canon of classics. Drawing on the most up-to-date scholarship (not only in design history but also in social anthropology and women's history), Jonathan M. Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the 'Americanization' of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.

About the Author:


Jonathan M. Woodham is Director of the Design History Research Centre, University of Brighton, and review editor of Journal of Design History. His publications include Twentieth-Century Ornament: Decoration from 1900 to the Present.

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Woodham, Jonathan M.
Editorial: Oxford University Press (1997)
ISBN 10: 0192842048 ISBN 13: 9780192842046
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Descripción Oxford University Press, United Kingdom, 1997. Paperback. Estado de conservación: New. Language: English . Brand New Book. The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and the McDonald s logo are known all over the world, and designs like the modernistic Frankfurt Kitchen of 1926, or the 1954 streamlined and tail-finned Oldsmobile, or Blow , the inflatable chair ubiquitous in the late sixties, tell us more about our culture than a narrowly-defined canon of classics. Drawing on the most up-to-date scholarship (not only in design history but also in social anthropology and women s history), Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the Americanisation of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage, and sets the proliferation of everyday design against the writing of critics as different as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces. Nº de ref. de la librería AAZ9780192842046

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Jonathan M. Woodham
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Descripción Oxford University Press, United Kingdom, 1997. Paperback. Estado de conservación: New. Language: English . Brand New Book. The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and the McDonald s logo are known all over the world, and designs like the modernistic Frankfurt Kitchen of 1926, or the 1954 streamlined and tail-finned Oldsmobile, or Blow , the inflatable chair ubiquitous in the late sixties, tell us more about our culture than a narrowly-defined canon of classics. Drawing on the most up-to-date scholarship (not only in design history but also in social anthropology and women s history), Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the Americanisation of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage, and sets the proliferation of everyday design against the writing of critics as different as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces. Nº de ref. de la librería AAZ9780192842046

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Descripción Oxford Paperbacks 1997-04-10, 1997. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-00631412

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Descripción OUP Oxford 1997-04-10, Oxford, 1997. paperback. Estado de conservación: New. Nº de ref. de la librería 9780192842046

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Descripción Oxford University Press, 1997. Estado de conservación: New. 1997. 1st Edition. Paperback. This text looks at design in the 20th century, and should be of interest to undergraduates studying design, 20th-century history, social anthropology, and women's studies, and also general readers with an interest in modern design. Series: Oxford History of Art. Num Pages: 288 pages, colour and black and white halftones throughout. BIC Classification: 3JJ; AC; AK; JFC. Category: (G) General (US: Trade). Dimension: 237 x 168 x 18. Weight in Grams: 668. . . . . . . Nº de ref. de la librería V9780192842046

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