Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of "Sport Marketing: A Canadian Perspective" illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.
"Sinopsis" puede pertenecer a otra edición de este libro.
Descripción Nelson College Indigenous. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0176104585