Nudge: Improving Decisions About Health, Wealth and Happiness

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9780141040011: Nudge: Improving Decisions About Health, Wealth and Happiness
Review:

'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven Levitt, author of Freakonomics 'This is a book that every CEO, or aspiring CEO, will want to read' James Kilts, former CEO of Gillette 'A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions' New York Times 'A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place' Daniel Kahneman, Nobel Laureate in Economics 'Nudge is as important a book as any I've read in perhaps 20 years' Barry Schwartz, author of The Paradox of Choice 'I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein' Tom Peters, manangement guru 'Richard Thaler and Cass Sunstein's "Nudge" is a wonderful book. More fun than any important book has a right to be - and yet it is truly both' Roger Lowenstein, author of When Genius Failed 'Nudge won't nudge you - it will knock you off your feet' Daniel Gilbert, author of Stumbling on Happiness

From the Publisher:

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly.

We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.

This is one of the most engaging, provocative and important books you will ever read.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Thaler, Richard H; Sunstein, Cass R
ISBN 10: 0141040017 ISBN 13: 9780141040011
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Thaler, Richard H; Sunstein, Cass R
Editorial: Penguin Books Ltd, United Kingdom (2009)
ISBN 10: 0141040017 ISBN 13: 9780141040011
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Descripción Penguin Books Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. Repr. Ed.. 196 x 128 mm. Language: English . Brand New Book. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children s health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read. Nº de ref. de la librería LIB9780141040011

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Thaler, Richard H; Sunstein, Cass R
Editorial: Penguin Books Ltd, United Kingdom (2009)
ISBN 10: 0141040017 ISBN 13: 9780141040011
Nuevos Paperback Cantidad: 10
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Descripción Penguin Books Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. Repr. Ed.. 196 x 128 mm. Language: English . Brand New Book. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children s health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read. Nº de ref. de la librería LIB9780141040011

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97801410400110000000

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Descripción Penguin 2009-03-05, 2009. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-00688361

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Descripción Penguin, 2008. Estado de conservación: New. 2008. 1St Edition. Paperback. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. This book offers a fresh way of looking at the world for individuals and governments alike. Num Pages: 320 pages, Illustrations, maps. BIC Classification: GPQ; VSP. Category: (G) General (US: Trade). Dimension: 196 x 132 x 19. Weight in Grams: 238. . . . . . . Nº de ref. de la librería V9780141040011

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Descripción Paperback. Estado de conservación: New. Not Signed; Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make. book. Nº de ref. de la librería ria9780141040011_rkm

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Descripción Penguin, 2009. Estado de conservación: New. Nº de ref. de la librería L9780141040011

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Descripción Penguin. Estado de conservación: New. 2008. 1St Edition. Paperback. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. This book offers a fresh way of looking at the world for individuals and governments alike. Num Pages: 320 pages, Illustrations, maps. BIC Classification: GPQ; VSP. Category: (G) General (US: Trade). Dimension: 196 x 132 x 19. Weight in Grams: 238. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780141040011

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