Bargaining For Advantage: Negotiation Strategies For Reasonable People (Penguin Business Library) - Tapa blanda

Driven by stories of hostage taking, high-stakes business deals and family rows, Bargaining For Advantage offers a practical guide to becoming a more effective negotiator. It is rooted in sound academic research and psychological study, but writtenin an accessible and engaging style ensuring its appeal to the widest possible audience. This book demonstrates how to draw on your own communication style to make you a skilful negotiator.

Richard Shell is Professor of Legal Studies and Management at the Wharton School of Business - the world's leading business school. He is also Director of the Wharton Executive Negotiation Workshop. He has consulted to companies including Times Mirror, Prudential Insurance and Samsung Corp. His articles have appeared in the Wall Street Journal and the New York Times.