A classic besteller that presents de Bono's model of the mind, which remains as insightful as it was when first published in 1969
The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information, and organizes it. It explains why the brain, the "mechanism," can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely "natural thinking," "logical thinking," "mathematical thinking," and "lateral thinking." De Bono also outlines his argument for introducing the word "PO" as an alternative to the word "NO" when putting lateral thinking into practice. Drawing on colorful visual imagery to help explain de Bono's theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, this book is a must-read for anyone who wants to gain a greater understanding of how the mind works and organizes information—and how Edward de Bono came to develop his creative thinking tools.
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Edward de Bono is the author of more than 60 books, including Lateral Thinking and Six Thinking Hats. He originated the concept of "lateral thinking." His business methods are currently taught by more than 900 trainers in 28 countries around the world and are used by such leading corporations as IBM, Motorola, and Prudential.
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Descripción Penguin Books, 1976. Paperback. Estado de conservación: New. Nº de ref. de la librería P110140137874
Descripción Penguin Books, 1976. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0140137874
Descripción Penguin Books 1976-04-30, 1976. Paperback. Estado de conservación: New. 0140137874 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Nº de ref. de la librería TM-0140137874
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97801401378731.0