Public Relations in Schools - Tapa dura

Kowalski, Theodore J.

 
9780139744112: Public Relations in Schools

Sinopsis

A core text for courses in School & Community Relations.

This compilation text emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. The author examines both internal (information channels) and external (school-community) communication in the context of school reform, societal conditions, and the information age.

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Reseña del editor

A core text for courses in School & Community Relations. This compilation text emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. The author examines both internal (information channels) and external (school-community) communication in the context of school reform, societal conditions, and the information age.

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