Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
"Sinopsis" puede pertenecer a otra edición de este libro.
Market-Based Management: International Version: Strategies for Growing Customer Value and ProfitabilityReview:
"I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text." ― Ron Goldsmith, Florida State University
"What this textbook teaches about the profit impact of customer satisfaction is in valuable. What it teaches about Net Marketing Contribution is a revelation." #151; Glenn Christensen, Brigham Young University
"Thanks, Roger, for bringing this book out! It's been a refreshing change from all the terminology-heavy, principles-like other texts that claim to be marketing management texts. Our students need concepts, models, and tools like those you've offered that they can use in their decision-making processes." ― Douglas J. Lincoln, Boise State University, editor of the Journal of Marketing Education
"The concepts are interesting, very well explained, and provide useful conceptual and applied tools for the students. It fits very well with my focus on integrating theory with applied, hands-on tools for the students before they enter the marketplace." ― Torsten Ringberg, University of Wisconsin-Milwaukee
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción PAPERBACK. Estado de conservación: New. 0138133964 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Nº de ref. de la librería SKU002919
Descripción Pearson, 2008. Paperback. Estado de conservación: Brand New. 5th international ed edition. 544 pages. In Stock. Nº de ref. de la librería zk0138133964