Barack, Inc: Winning Business Lessons of the Obama Campaign

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9780137022076: Barack, Inc: Winning Business Lessons of the Obama Campaign
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As featured on ABC News Now and Marketwatch Radio Network. Also featured in The New York Post, Investors Business Daily, CNN.com, The Boston Globe, Globe & Mail, CIO Insight, The Fort Worth Star-Telegram, and many others.

From the Publisher:

Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.

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1.

Libert, Barry; Faulk, Rick
Editorial: Pearson Education (US), United States (2009)
ISBN 10: 0137022077 ISBN 13: 9780137022076
Nuevos Tapa dura Cantidad: 1
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The Book Depository US
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Descripción Pearson Education (US), United States, 2009. Hardback. Estado de conservación: New. 222 x 142 mm. Language: English . Brand New Book. Barack Obama s campaign didn t just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama s team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You ll discover how Obama built a focused, no-drama organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world s leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace. Nº de ref. de la librería LIB9780137022076

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Libert, Barry; Faulk, Rick
Editorial: Pearson Education (US), United States (2009)
ISBN 10: 0137022077 ISBN 13: 9780137022076
Nuevos Tapa dura Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción Pearson Education (US), United States, 2009. Hardback. Estado de conservación: New. 222 x 142 mm. Language: English . Brand New Book. Barack Obama s campaign didn t just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama s team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You ll discover how Obama built a focused, no-drama organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world s leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace. Nº de ref. de la librería LIB9780137022076

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Libert, Barry; Faulk, Rick
Editorial: Pearson Education (US) 2009-01-05, Upper Saddle River (2009)
ISBN 10: 0137022077 ISBN 13: 9780137022076
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Descripción Pearson Education (US) 2009-01-05, Upper Saddle River, 2009. hardback. Estado de conservación: New. Nº de ref. de la librería 9780137022076

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Libert, Barry; Faulk, Rick
Editorial: Financial Times Prent.Int Apr 2009 (2009)
ISBN 10: 0137022077 ISBN 13: 9780137022076
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Descripción Financial Times Prent.Int Apr 2009, 2009. Buch. Estado de conservación: Neu. 231x162x18 mm. Neuware - Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, 'no-drama' organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace. 192 pp. Englisch. Nº de ref. de la librería 9780137022076

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Descripción Estado de conservación: New. Nº de ref. de la librería 5981035-n

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Libert, Barry; Faulk, Rick
ISBN 10: 0137022077 ISBN 13: 9780137022076
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Descripción 2009. Estado de conservación: New. Nº de ref. de la librería L9780137022076

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Descripción Financial Times Prent. Apr 2009, 2009. Buch. Estado de conservación: Neu. 231x162x18 mm. Neuware - 192 pp. Englisch. Nº de ref. de la librería 9780137022076

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Descripción FT Press, 2009. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0137022077

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Descripción FT Press, 2009. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110137022077

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