Retail Management: A Strategic Approach

4,17 valoración promedio
( 60 valoraciones por GoodReads )
9780136138297: Retail Management: A Strategic Approach
Reseña del editor:

Retaining its features and strategic organization with coverage of international and ethical issues in practice; this market leader provides a balance between theory and practice, and useful career information.

Covers major retailing topics, including consumer behavior, information systems, store location, operations, service retailing, the retail audit, retail institutions, franchising, human resource management, computerizations, and retailing in a changing environment. Its decision-making orientation provides a real-world approach focusing on large and small retailers. It also provides the latest information from current trade press sources. The seventh edition of Retail Management: A Strategic Approach has been revised to include a new chapter on nonstore and nontraditional store retailing. Business coverage includes data-base management and the roles of different channel members in acquiring data; merchandise distinctiveness, relationship marketing with suppliers, computer-aided ordering, direct store delivery, distribution center management, and regular vs. opportunistic buying. It also features enhanced coverage of public relations and the need for a balanced promotion mix. Issue coverage includes women in retailing, labor laws, health care, minimum wage, employee motivation, and the role of local store managers. Many chapters have been revised to capture the diversity, varied perspectives, and current spirit of retailing.

Reseña del editor:

A real-world approach focusing on both large and small retailers. Learning features in this work includes a numbered summary keyed to chapter objectives, key terms listing, and discussion questions at the end of each chapter.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: EUR 6,94
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks


Berman, Barry R./ Evans, Joel R.
Editorial: Prentice Hall (1997)
ISBN 10: 0136138292 ISBN 13: 9780136138297
Nuevos Tapa dura Cantidad: 1
Revaluation Books
(Exeter, Reino Unido)

Descripción Prentice Hall, 1997. Hardcover. Estado de conservación: Brand New. 7th edition. 784 pages. 10.90x8.80x1.40 inches. In Stock. Nº de ref. de la librería zk0136138292

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 66,31
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,94
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío