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Sinopsis
The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.
The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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Reseña del editor
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Reseña del editor
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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Services Marketing: People, Technology, Strategy
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hardcover. Condición: Very Good. Services Marketing: People, Technology, Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780136107217
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Services Marketing People, Technology, Strategy
Publicado por
Pearson College Div, 2010
ISBN 10: 0136107214
ISBN 13: 9780136107217
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Services Marketing: People, Technology, Strategy
Publicado por
Pearson College Div, 2010
ISBN 10: 0136107214
ISBN 13: 9780136107217
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Services Marketing: People, Technology, Strategy
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Pearson College Div (edition 7), 2010
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ISBN 13: 9780136107217
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Services Marketing: People, Technology, Strategy
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Pearson College Div, 2010
ISBN 10: 0136107214
ISBN 13: 9780136107217
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