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Book by Lovelock Christopher H Wirtz Jochen
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The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Reseña del editor:For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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Pearso..., 2010
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Pearson, 2000
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Pearson, 2003
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Pearson, 2006
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1. Services Marketing: People, Technology, Strategy
Publicado por
Prentice Hall
(2010)
ISBN 10: 0136107214
ISBN 13: 9780136107217
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2. Services Marketing: People, Technology, Strategy
Publicado por
Prentice Hall
(2010)
ISBN 10: 0136107214
ISBN 13: 9780136107217
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3. SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
Publicado por
Prentice Hall
(2010)
ISBN 10: 0136107214
ISBN 13: 9780136107217
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Descripción soft cover. Condición: New. International Edition. No supplemental materials. International Editions may have a different cover or ISBN but generally have the exact same content as the US edition, just at a more affordable price. In some cases, end of chapter questions may vary slightly from the US edition. International Editions are typically printed in grayscale, and likely will not have any color throughout the book. New. Books ship from multiple locations depending on availability. All orders are shipped with tracking information. We take pride in our customer service. Please contact us if you have any questions regarding this listing. Nº de ref. del artículo: 11702
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