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Sinopsis
Book by Lovelock Christopher H Wirtz Jochen
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Reseña del editor
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Reseña del editor
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialFinancial Times Prentice Hall
- Año de publicación2010
- ISBN 10 0136107214
- ISBN 13 9780136107217
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas648
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Services Marketing: People, Technology, Strategy
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Pearson College Div, 2010
ISBN 10: 0136107214
ISBN 13: 9780136107217
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Services Marketing: People, Technology, Strategy
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ISBN 13: 9780136107217
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Services Marketing: People, Technology, Strategy
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Services Marketing People, Technology, Strategy
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ISBN 13: 9780136107217
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Services Marketing: People, Technology, Strategy
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Pearson College Div, 2010
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ISBN 13: 9780136107217
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Services Marketing: People, Technology, Strategy
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Pearson College Div, 2010
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ISBN 13: 9780136107217
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