This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
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This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Destinos, gastos y plazos de envíoLibrería: Better World Books: West, Reno, NV, Estados Unidos de America
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings With owner's name inside cover. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:0136102433. Nº de ref. del artículo: 9756065
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Librería: a2zbooks, Burgin, KY, Estados Unidos de America
Softcover. Condición: Very Good. 10th Edition. Light shelf and corner wear, Text appears clean, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Pictures of this item not already displayed here available upon request. Inventory No: 1561014660. Nº de ref. del artículo: 1561014660
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Librería: a2zbooks, Burgin, KY, Estados Unidos de America
Softcover. Condición: New. 10th Edition. This book is in NEW CONDITION! May contain minor wear from storage. 541 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Pictures of this item not already displayed here available upon request. Inventory No: 1561014658. Nº de ref. del artículo: 1561014658
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