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Book by Malhotra Naresh K David F Birks
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For undergraduate and graduate marketing research courses. A unique applied and managerial orientation to understanding market research. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs.
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Descripción Prentice Hall PTR. Soft cover. Condición: New. International Edition. New, International edition, 6th edition .Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Nº de ref. del artículo: 0136085431
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Descripción Prentice Hall, 2009. Softcover. Condición: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Nº de ref. del artículo: CC9780136085430