This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
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Introduces marketing from a practical, real-world perspective. Fosters the development of students' decision-making skills through the presentation of the most important current trends in marketing thought and practice in an accessible manner.From the Back Cover:
So what makes this book unique?
It's not just what we say, it's also how we say it
You'll be encouraged to focus less on memorizing definitions and more on understanding the importance of marketing. We'll take you behind the scenes in every chapter and introduce you to real marketers and explore real choices they've made. Students and instructors tell us time and again that no other book brings students closer to experiencing real marketing. We think you'll agree. The personal approach brings marketing to life.
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Descripción Prentice Hall. PAPERBACK. Estado de conservación: New. 0136054218 WE HAVE NUMEROUS COPIES. PAPERBACK. Nº de ref. de la librería Z0136054218ZN
Descripción Prentice Hall, 2008. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0136054218
Descripción Prentice Hall, 2008. Paperback. Estado de conservación: New. 6. Nº de ref. de la librería DADAX0136054218
Descripción Prentice Hall, 2008. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110136054218
Descripción Prentice Hall, 2008. Taschenbuch. Estado de conservación: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - For the one semester Principles of Macroeconomics courses at 4-year & 2-year colleges and universities. Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples. The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today-like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the 'amazing shrinking dollar.' 602 pp. Englisch. Nº de ref. de la librería INF1000037202