Cases in Strategic Management - Tapa blanda

Reseña del editor

Utilizing a conversational style, this revised study of strategic management has a practitioner-oriented perspective, and is provided with numerous experiential exercises and up-to-date cases. Like its predecessors, it integrates three themes: globalization, the natural environment and technology.

Reseña del editor

A component of David's Strategic Management, 6/e, this book is unique in its lively, conversational style, practitioner-oriented perspective, numerous experiential exercises, and exceptionally up-to-date cases that focus on real companies in the news.

It integrates three very contemporary themes throughout each chapter globalization, the natural environment, and technology. Presents cases for study and skill-building in all the major areas of strategy formulation, implementation, and evaluation.