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Sinopsis
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
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Reseña del editor
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Consumer Behavior : Buying, Having, and Being (International Edition)
Publicado por
Pearson (edition 8th), 2008
ISBN 10: 0135153360
ISBN 13: 9780135153369
Antiguo o usado
Paperback
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. 8th. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Nº de ref. del artículo: 0135153360-11-1
Cantidad disponible: 1 disponibles