The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer

4 valoración promedio
( 2 valoraciones por Goodreads )
 
9780134084503: The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer

Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it.

 

The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating ‘marketing’ as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more.

 

You’ll learn how to:

¿ Move from "campaigning" to storytelling and authentic conversations

¿ Achieve true ‘real-time marketing" and greater agility throughout the marketing function

¿ Migrate from big TV buys to a pervasive multi-channel/omni-channel approach

¿ Accelerate marketing processes, eliminate bureaucracy, and optimize agility

¿ Mitigate risk when everything’s moving at lightspeed

¿ And much more

 

Johnson supports his recommendations by taking you behind the scenes with some of the world’s top marketing teams, at companies including L’Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they’re planning and executing those changes – and how you can, too. Whether you’re a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

Reinvent Marketing: Smarter, Faster, More Agile, More Customer-Driven!

Intelligent marketers see their roles changing at breakneck speed. The deeper questions are: Why? How? What’s next? And what should you do about it? In The Future of Marketing, Nick Johnson offers evidence-based answers to all these questions, backed by in-the-trenches insights from 15 world-class CMOs.

Marketing must be reinvented: Johnson presents expert guidance for doing that. No abstractions here: His up-to-the-minute case studies show how top marketing teams are solving tough problems, from multi-channel brand building to internal alignment. Through these cases, Johnson asks the right people the right questions—and gets out of the way!

With his help and theirs, you’ll learn how to benchmark where you actually stand...leverage storytelling to better engage your customers... optimize your mix of art and science in the age of Big Data... and rebuild your organization to deliver authenticity, relevance, and transparency. Whether you’re a CMO, strategist, or manager, Johnson delivers what your marketing organization needs most: a clear path forward.

Moving from the “4P’s” to “ART”
Delivering on your new customer contract: Authenticity, Relevance, and Transparency

Preparing for even more radical change
Getting your story right, getting leadership right, and getting your house in order

Maximizing engagement by integrating data, channels, and content
Growing your payoff from Big Data, content marketing, social platforms, and multichannel marketing

Building tomorrow’s winning marketing organization
Simplifying structures, optimizing skillsets, and organizing around customer experience

This “by marketers, for marketers” guide will help you anticipate and respond to non-stop changes in channels, media, organizations, technologies, markets, products, services—and most important of all—customers.

To support his recommendations, Johnson takes you behind the scenes with 15 world-class CMOs, from top companies like Bacardi, Aflac, Molson Coors, Randstad, Xerox, Land O’Lakes, and Keds. These winning marketers and their teams have learned how to flourish in a radically new world. They share actionable insights for your environment—and practical solutions for your toughest challenges.

About the Author:

Nick Johnson is founder and CEO of the Incite Group, a leading business intelligence firm that provides highly relevant, research-based insights on customer experience for the marketing, communications, and advertising communities. He has worked closely with chief marketing officers and other senior executives from major brands since founding his first company, Useful Social Media, in 2009


"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Johnson, Nicholas
ISBN 10: 0134084500 ISBN 13: 9780134084503
Nuevos Cantidad: 5
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 22267611-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,08
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,26
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Nicholas Johnson
Editorial: Pearson Education (US), United States (2015)
ISBN 10: 0134084500 ISBN 13: 9780134084503
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education (US), United States, 2015. Hardback. Estado de conservación: New. Language: English . Brand New Book. Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this by marketers, for marketers primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services - and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating marketing as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more. You ll learn how to: Move from campaigning to storytelling and authentic conversations Achieve true real-time marketing and greater agility throughout the marketing function Migrate from big TV buys to a pervasive multi-channel/omni-channel approach Accelerate marketing processes, eliminate bureaucracy, and optimize agility Mitigate risk when everything s moving at lightspeed And much more Johnson supports his recommendations by taking you behind the scenes with some of the world s top marketing teams, at companies including L Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they re planning and executing those changes - and how you can, too. Whether you re a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward. Nº de ref. de la librería AAK9780134084503

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 26,40
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Johnson, Nicholas
Editorial: Prentice Hall (2015)
ISBN 10: 0134084500 ISBN 13: 9780134084503
Nuevos Cantidad: 4
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción Prentice Hall, 2015. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780134084503

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,09
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Nicholas Johnson
Editorial: Pearson Education (US), United States (2015)
ISBN 10: 0134084500 ISBN 13: 9780134084503
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education (US), United States, 2015. Hardback. Estado de conservación: New. Language: English . Brand New Book. Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this by marketers, for marketers primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services - and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating marketing as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more. You ll learn how to: Move from campaigning to storytelling and authentic conversations Achieve true real-time marketing and greater agility throughout the marketing function Migrate from big TV buys to a pervasive multi-channel/omni-channel approach Accelerate marketing processes, eliminate bureaucracy, and optimize agility Mitigate risk when everything s moving at lightspeed And much more Johnson supports his recommendations by taking you behind the scenes with some of the world s top marketing teams, at companies including L Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they re planning and executing those changes - and how you can, too. Whether you re a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward. Nº de ref. de la librería AAK9780134084503

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 26,57
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Johnson, Nicholas
Editorial: Prentice Hall
ISBN 10: 0134084500 ISBN 13: 9780134084503
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Prentice Hall. Estado de conservación: New. Brand New. Nº de ref. de la librería 0134084500

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,24
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,00
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Johnson, Nicholas
Editorial: Prentice Hall (2015)
ISBN 10: 0134084500 ISBN 13: 9780134084503
Nuevos Cantidad: 1
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción Prentice Hall, 2015. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780134084503

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 28,34
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Nicholas Johnson
Editorial: Pearson Education (US), United States (2015)
ISBN 10: 0134084500 ISBN 13: 9780134084503
Nuevos Tapa dura Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education (US), United States, 2015. Hardback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this by marketers, for marketers primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services - and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating marketing as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more. You ll learn how to: Move from campaigning to storytelling and authentic conversations Achieve true real-time marketing and greater agility throughout the marketing function Migrate from big TV buys to a pervasive multi-channel/omni-channel approach Accelerate marketing processes, eliminate bureaucracy, and optimize agility Mitigate risk when everything s moving at lightspeed And much more Johnson supports his recommendations by taking you behind the scenes with some of the world s top marketing teams, at companies including L Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they re planning and executing those changes - and how you can, too. Whether you re a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward. Nº de ref. de la librería BZV9780134084503

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,04
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Nicholas Johnson
Editorial: Pearson Education (2015)
ISBN 10: 0134084500 ISBN 13: 9780134084503
Nuevos Cantidad: 11
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción Pearson Education, 2015. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería PB-9780134084503

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,37
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,02
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Nicholas Johnson
Editorial: Pearson Education (US)
ISBN 10: 0134084500 ISBN 13: 9780134084503
Nuevos Tapa dura Cantidad: 5
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Pearson Education (US). Hardback. Estado de conservación: new. BRAND NEW, The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the A, Nicholas Johnson, Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services - and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating 'marketing' as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more. You'll learn how to: ' Move from "campaigning" to storytelling and authentic conversations ' Achieve true 'real-time marketing" and greater agility throughout the marketing function ' Migrate from big TV buys to a pervasive multi-channel/omni-channel approach ' Accelerate marketing processes, eliminate bureaucracy, and optimize agility ' Mitigate risk when everything's moving at lightspeed ' And much more Johnson supports his recommendations by taking you behind the scenes with some of the world's top marketing teams, at companies including L'Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they're planning and executing those changes - and how you can, too. Whether you're a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward. Nº de ref. de la librería B9780134084503

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,48
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,74
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Nicholas Johnson
Editorial: Pearson FT Press (2015)
ISBN 10: 0134084500 ISBN 13: 9780134084503
Nuevos Tapa dura Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Pearson FT Press, 2015. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0134084500

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 38,42
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda