Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics (IBM Press)

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9780133833034: Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics (IBM Press)
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Críticas:

"Few major high-tech companies eat their own dog food. But give IBM credit: It practices what it preaches. This book provides an inside look at how IBM has applied analytics to nine business functions, the lessons it has learned, and the value it has derived. This book is valuable for anyone in a large company who wants to know how to apply analytics profitably."--Wayne Eckerson, Principal Consultant, Eckerson Group, and author, Secrets of Analytical Leaders: Insights from Information Insiders"Analytics Across the Enterprise shows how even the most complex enterprise can transform itself with analytics. A powerful collection of real-world projects shows that using analytics to improve decisions, especially operational decisions, drives efficiency and innovation. The stories in this very readable book show the importance of actually taking action, not just developing insight; of caring about the end user context, not just the model; of gaining buy-in and managing organizational change; and much more. A great guide for anyone transforming their own organization with analytics."--James Taylor, author, Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics (IBM Press)"Analytics Across the Enterprise is the only book on analytics written by three world-class experts 'standing on the shoulders of a giant' analytics powerhouse: an impressive first-hand account of nine breakthrough analytic journeys from 70 top executives and practitioners, the largest private math department in the world, and a leading consulting think tank. This is an unprecedented tour de force showing how a best-of-breed analytics company revolutionized its own business model."--Goncalo Pacheco de Almeida, Associate Professor of Strategy, Head of the Business Analytics Initiative, and Academic Director of the MBA Strategy Specialization, HEC Paris Business School and the French National Scientific Research Center-HEC Lab"A thoughtfully written collection of stories from within IBM, with proven techniques that are valuable for all current and future business leaders. IBM has been doing analytics since before it was 'cool' and, for the first time, shares an inside look at the very pragmatic, inspiring approach complete with lessons learned. Analytics Across the Enterprise not only changes the game, it explains how to win."--Lawrence G. Singleton, PhD, CPA, Dean, School of Management, Professor of Accounting and International Business, Marist College "Organizations are awash in data. Many have transformed this data into information, yet few have identified patterns of insight from this information. A rare number of organizations can take the insight to action, but even fewer can create a pathway from data to decisions. In Analytics Across the Enterprise, Dietrich, Plachy, and Norton definitively chronicle what it takes to apply big data and analytics in the transformation of enterprises. The results: Successful leaders create competitive advantage in smarter workforces, optimized supply chains, and predictable sales performance. Organizations will learn how to move not only from gut-feel intuition but also to powerful fact-based decision making."--R "Ray" Wang, Principal Analyst and Founder, Constellation Research, Inc."The growing demand for analytics is a priority for business and IT to collaborate on the processes and technology required to gain the insights to guide organizations to be effective. This book helps organizations gain a perspective on what operating analytics across the enterprise is all about and most importantly why it is crucial across lines of business where the outcomes can be achieved from making continuous investments."--Mark Smith, CEO and Chief Research Officer, Ventana Research "Glimpses of the IBM vision of the future for analytics have regularly appeared in the literature, and now for the first time we have a comprehensive inside account of how IBM uses advanced analytics to compete globally. Using examples from many functions (HR, marketing, finance, supply chain), this book provides a fascinating view of IBM as an intensively data-driven corporation. Senior executives familiar with analytics and data applications will find many ideas in this book on how they can harness analytics to improve their corporation's performance. Executives less familiar with analytics may experience some 'shock and awe' in reading how far data- and analytics-driven corporations have progressed and what formidable competitors they have become."--Peter C. Bell, Professor, Management Science, Ivey Business School at Western University"Analytics Across the Enterprise is a live chronicle of how the practice of analytics transcends the business functional boundaries and how it benefits all the business functions."--Dr. Adam Fadlalla, Associate Dean for Academic Affairs and Professor of Information Systems, College of Business and Economics, Qatar University"The use of data and analytics to generate value is a journey for all organizations: a journey of technology, operational self-awareness, and culture. The joy and challenge of data and analytics is that it is difficult, and as such, it is a source of sustainable competitive value. This book tells the story of the journey of adoption of analytics for IBM and how we became a company driven by data and analytics. It explores the technical and mathematical complexities of the journey, the different business use cases, and the value it delivered to our clients, our employees, and our shareholders."--Fred Balboni, Global Managing Partner, Strategy and Analytics, Global Business Services, IBM Corporation

Reseña del editor:

How to Transform Your Organization with Analytics: Insider Lessons from IBM's Pioneering ExperienceAnalytics is not just a technology: It is a better way to do business. Using analytics, you can systematically inform human judgment with data-driven insight. This doesn't just improve decision-making: It also enables greater innovation and creativity in support of strategy. Your transformation won't happen overnight; however, it is absolutely achievable, and the rewards are immense.This book demystifies your analytics journey by showing you how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM's pioneering analytics practitioners share invaluable real-world perspectives on what does and doesn't work and how you can start or accelerate your own transformation. This book provides an essential framework for becoming a smarter enterprise and shows through 31 case studies how IBM has derived value from analytics throughout its business.Coverage Includes Creating a smarter workforce through big data and analytics More effectively optimizing supply chain processes Systematically improving financial forecasting Managing financial risk, increasing operational efficiency, and creating business value Reaching more B2B or B2C customers and deepening their engagement Optimizing manufacturing and product management processes Deploying your sales organization to increase revenue and effectiveness Achieving new levels of excellence in services delivery and reducing risk Transforming IT to enable wider use of analytics "Measuring the immeasurable" and filling gaps in imperfect data Whatever your industry or role, whether a current or future leader, analytics can make you smarter and more competitive. Analytics Across the Enterprise shows how IBM did it--and how you can, too. Learn more about IBM Analytics

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