The Great Marketing Turnaround - Tapa dura

Rapp, Stan; Collins, Thomas L.

 
9780133655605: The Great Marketing Turnaround

Sinopsis

Trace the decline of mass marketing and the growth of targeted efforts, employing examples from real life to illustrate the new ways of thinking about company/customer relationships

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Reseña del editor

Trace the decline of mass marketing and the growth of targeted efforts, employing examples from real life to illustrate the new ways of thinking about company/customer relationships

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Otras ediciones populares con el mismo título

9780452267497: The Great Marketing Turnaround: The Age of the Individual - And How to Profit from IT (Plume)

Edición Destacada

ISBN 10:  0452267498 ISBN 13:  9780452267497
Editorial: Penguin, 1991
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