Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

 
9780133552522: Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
Review:

"Cutting-Edge Marketing Analytics presents managers with an excellent roadmap for marketing resource allocation. Based on my experience advising firms, I believe that the material presented in the book strikes the right balance of rigorous analysis and strategic relevance. Case studies presented in the book provide the necessary context for the application of statistical tools and allow managers and MBA students to learn the challenges in implementing analytics." --V. Kumar, Executive Director, Center for Excellence in Brand and Customer Management, and Director of the Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University "This is exactly the book I have been looking for to teach customer analytics! It will fill an important gap in the market as it teaches practical approaches to gain customer insights based on big data that is increasingly available to organizations." --Harald J. van Heerde, MSc, Ph.D., Research Professor of Marketing, Massey University, School of Communication, Journalism, and Marketing "Retail's transformation is still in the early innings. The Internet and mobile have combined to create unprecedented insight into consumer behavior and customer preferences unbound by time or space. Mastery of marketing and customer analytics has become 'table stakes' for understanding and pleasing the customer--job one in retail. Practitioners looking for real world applications with a balanced overview of the underlying theory would be well served by reading this book." --Matt Kaness, Chief Strategy Officer, Urban Outfitters "I strongly recommend Cutting-Edge Marketing Analytics for managers seeking to build an analytics-driven marketing function. In this book, the authors have struck the right balance of analytical sophistication and managerial relevance. The case studies provide a good opportunity for applying the analytics techniques to real problems." --Nino Ninov, Vice President, Strategic Research and Analysis, Rosetta Stone

From the Publisher:

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: * Identify the right data and analytics techniques * Conduct the analysis and obtain insights from it * Outline what-if scenarios and define optimal solutions * Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: * The real value of marketing analytics * How to integrate quantitative analysis with managerial sensibility * How to apply linear regression, logistic regression, cluster analysis, and Anova models * The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

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Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald T.
Editorial: Pearson Education (US), United States (2014)
ISBN 10: 0133552527 ISBN 13: 9780133552522
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Descripción Pearson Education (US), United States, 2014. Hardback. Estado de conservación: New. 234 x 180 mm. Language: English . Brand New Book. Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you ll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: * Identify the right data and analytics techniques * Conduct the analysis and obtain insights from it * Outline what-if scenarios and define optimal solutions * Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you ll gain an in-depth understanding of: * The real value of marketing analytics * How to integrate quantitative analysis with managerial sensibility * How to apply linear regression, logistic regression, cluster analysis, and Anova models * The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics. Nº de ref. de la librería AAB9780133552522

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Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald T.
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Descripción Pearson Education (US), United States, 2014. Hardback. Estado de conservación: New. 234 x 180 mm. Language: English . Brand New Book. Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you ll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: * Identify the right data and analytics techniques * Conduct the analysis and obtain insights from it * Outline what-if scenarios and define optimal solutions * Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you ll gain an in-depth understanding of: * The real value of marketing analytics * How to integrate quantitative analysis with managerial sensibility * How to apply linear regression, logistic regression, cluster analysis, and Anova models * The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics. Nº de ref. de la librería AAB9780133552522

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Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald T.
Editorial: Pearson FT Press (2014)
ISBN 10: 0133552527 ISBN 13: 9780133552522
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Descripción Pearson FT Press, 2014. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: " Cutting-Edge Marketing Analytics presents managers with an excellent roadmap for marketing resource allocation. Based on my experience advising firms, I believe that the material presented in the book strikes the right balance of rigorous analysis and strategic relevance. Case studies presented in the book provide the necessary context for the application of statistical tools and allow managers and MBA students to learn the challenges in implementing analytics."-- V. Kumar , Executive Director, Center for Excellence in Brand and Customer Management, and Director of the Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University"This is exactly the book I have been looking for to teach customer analytics! It will fill an important gap in the market as it teaches practical approaches to gain customer insights based on big data that is increasingly available to organizations."-- Harald J. van Heerde , MSc, Ph.D., Research Professor of Marketing, Massey University, School of Communication, Journalism, and Marketing"Retail's transformation is still in the early innings. The Internet and mobile have combined to create unprecedented insight into consumer behavior and customer preferences unbound by time or space. Mastery of marketing and customer analytics has become 'table stakes' for understanding and pleasing the customer--job one in retail. Practitioners looking for real world applications with a balanced overview of the underlying theory would be well served by reading this book."-- Matt Kaness , Chief Strategy Officer, Urban Outfitters"I strongly recommend Cutting-Edge Marketing Analytics for managers seeking to build an analytics-driven marketing function. In this book, the authors have struck the right balance of analytical sophistication and managerial relevance. The case studies provide a good opportunity for applying the analytics techniques to real problems."-- Nino Ninov , Vice President, Strategic Research and Analysis, Rosetta Stone. Nº de ref. de la librería ABE_book_new_0133552527

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Descripción 2014. Hardcover. Estado de conservación: New. 184mm x 24mm x 243mm. Hardcover. Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core a.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 300 pages. 0.700. Nº de ref. de la librería 9780133552522

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Descripción Pearson FT Press. Hardcover. Estado de conservación: New. 0133552527 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 16938110

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Descripción Pearson Education (US). Hardback. Estado de conservación: new. BRAND NEW, Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: * Identify the right data and analytics techniques * Conduct the analysis and obtain insights from it * Outline what-if scenarios and define optimal solutions * Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: * The real value of marketing analytics * How to integrate quantitative analysis with managerial sensibility * How to apply linear regression, logistic regression, cluster analysis, and Anova models * The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics. Nº de ref. de la librería B9780133552522

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Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald T.
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Descripción Pearson FT Press, 2014. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0133552527

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Descripción Prentice Hall, 2014. Hardcover. Estado de conservación: Brand New. 1st edition. 320 pages. 9.75x7.50x1.00 inches. In Stock. Nº de ref. de la librería z-0133552527

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Descripción Pearson FT Press. Hardcover. Estado de conservación: New. 0133552527 BRAND NEW W/FAST SHIPPING! This item is: Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning, 1st Ed., 2014, by Venkatesan, Rajkumar^Farris, Paul^Wilcox, Ronald T.; FORMAT: Hardcover; ISBN: 9780133552522. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number!. Nº de ref. de la librería P9780133552522

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