Global Marketing (8th Edition)

3,7 valoración promedio
( 67 valoraciones por Goodreads )
 
9780133545005: Global Marketing (8th Edition)

For undergraduate and graduate global marketing courses.

 

The excitement, challenges, and controversies of global marketing.

 

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

 

MyMarketingLab for Global Marketingis a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Improve Results with MyMarketingLab: MyMarketingtLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Bring Global Marketing to Life with Real-World Examples: The cases in this text were written to encourage student interest and learning, stimulate class discussion, and enhance the classroom experience for students and instructors.
  • Highlight Key Emerging Markets: Continued expanded coverage on the growing impact of emerging nations. 

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133472221/ISBN-13: 9780133472226. That package includes ISBN-10: 0133545008/ISBN-13: 9780133545005 and ISBN-10: 0133576353/ISBN-13: 9780133576351.

 

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

 

 

 

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

"Dr. Warren J. Keegan." Dr. Keegan is Distinguished Professor of Marketing and International Business and Director of the Institute for Global Business Strategy at the Lubin School of Business, Pace University, New York City and Westchester. He is Visiting University Professor, Cranfield School of Management (UK), CEIBS (China European International Business School) Shanghai, the Wharton School, University of Pennsylvania Executive Programs, and ESSEC, Cergy - Pontoise (France). He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategic management and marketing and Keegan & Company LLP, a firm specializing in litigation support. The firm is affiliated with MarkPlus, the leading marketing consulting firm of Indonesia.

Dr. Keegan is the author of many books. His text, "Global Marketing Management," Seventh Edition (2002, Prentice Hall, Inc.) is recognized as the leading Global Marketing text for M.B.A. courses around the world. His other books include "Offensive Marketing" (2004), "Global Marketing," Third Edition (2003, Prentice Hall), "Marketing Plans That Work," Second Edition (2002, Butterworth-Heinemann), "Marketing," Second Edition (1995, Prentice Hall), "Marketing Sans Frontieres" (1994, InterEditions), "Advertising Worldwide" (1991, Prentice Hall), and "Judgments, Choices and Decisions" (1984, Wiley). He has published in leading business journals including the "Harvard Business Review, Journal of Marketing, Journal of International Business Studies, Administrative Science Quarterly," and the "Columbia Journal of World Business."

He is a former MIT Fellow in Africa where he served as Assistant Secretary, Ministry ofDevelopment Planning and Secretary of the Economic Development Commission for the Government of Tanzania. He was a consultant with Boston Consulting Group and Arthur D. Little, and Chairman of Douglas A. Edwards, a New York corporate real estate firm.

Dr. Keegan holds an M.B.A. and doctorate from the Harvard Business School. He has been a visiting professor at New York University, INSEAD (France), IMD (Switzerland), The Stockholm School of Economics, Emmanuel College of Cambridge University, and at the University of Hawaii. He is a former faculty member of Columbia Business School, Baruch College, and The School of Government and Business Administration of The George Washington University.

He is a Lifetime Fellow of the Academy of International Business, Individual Eminent Person (IEP) Appointed by Asian Global Business Leaders Society (other awardees include: Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt). His biography is listed in "Marquis Who's Who in America." He is a member of the International Advisory Board of Ecole des Hautes Etudes Commerciales (HEC), Montreal; the Editorial Advisory Board, Cranfield School of Management; and Financial Times Management Monograph Series and is a current or former director of The S.M. Stoller Company, Inc., The Cooper Companies, Inc. (NYSE), InterAd, Inc., American Thermal Corporation, Inc., Halfway Houses of Westchester, Inc., Wainwright House, and The Rye Arts Center.

"Dr. Mark C. Green." Dr. Green is Professor of Management and Marketing at Simpson College in Indianola, Iowa, where he teaches courses in management, marketing, advertising, international marketing, innovation, and Russian language. He earned his B.A. degree inRussian literature from Lawrence University, M.A. and Ph.D. degrees in Russian linguists from Cornell University and an M.B.A. degree in marketing management from Syracuse University.

In addition to co-authoring "Global Marketing," Fourth Edition with Warren Keegan, Dr. Green has also contributed case studies and chapter materials to several other textbooks published by Prentice Hall. These include: "Advertising Principles and Practices," Fourth Edition, by William Wells, John Burnett, and Sandra Moriarty (1997); "Behavior in Organizations," Sixth Edition, by Jerald Greenberg and Robert Baron (1996); "Business," Fourth Edition, by Ricky Griffin and Ronald Ebert (1995); and "Principles of Marketing" by Warren Keegan, Sandra Moriarty, and Thomas Duncan (1992). Dr. Green has also written essays on technology and global business that have appeared in the "Des Moines Register" and other newspapers.

Dr. Green has traveled to the former Soviet Union on numerous occasions. In 1995 and 1996, he participated in a grant project funded by the U.S. Agency for International Development (USAID) and presented marketing seminars to audiences in Nizhny Novgorod. In addition, Dr. Green has served as a consultant to several Iowa organizations that have business and cultural ties with Russia and other former Soviet republics. Dr. Green has lectured in Russia and Ukraine on topics relating to emerging market economies. His 1992 monograph, "Developing the Russian Market" in the 1990s, received an award from the Iowa-based International Network on Trade.

In 1997, Dr. Green was the recipient of Simpson College's Distinguished Research and Writing Award. Dr. Green also received the 1995Distinguished Teaching Award for senior faculty. In 1990, he was the recipient of Simpson's Excellence in Teaching Award for junior faculty. He also received the 1988 Outstanding Faculty of the Year awarded by the Alpha Sigma Lambda adult student honorary at Simpson College.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

Keegan, Warren J.; Green, Mark C.
Editorial: Pearson (2014)
ISBN 10: 0133545008 ISBN 13: 9780133545005
Nuevos Soft cover Cantidad: 2
Edición internacional
Librería
Save On Books
(Riverside, CA, Singapur)
Valoración
[?]

Descripción Pearson, 2014. Soft cover. Estado de conservación: New. International Edition. New. Softcover. 8 Ed. This is an International Edition. Printed in English on Premium Quality Paper. Printed in Color. Book has different ISBN and cover image. Mint condition. Select Expedited to get your book in 3 to 5 business days including USA, AUSTRALIA. All packages can be tracked. Excellent service. Thank you for looking. Nº de ref. de la librería 002194

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,39
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,10
De Singapur a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

2.

Keegan, Warren J.;Green, Mark
Editorial: U.S.A.: Prentice Hall (2014)
ISBN 10: 0133545008 ISBN 13: 9780133545005
Nuevos Soft cover Cantidad: 3
Edición internacional
Librería
Supernew USA
(Bangkok, ., Tailandia)
Valoración
[?]

Descripción U.S.A.: Prentice Hall, 2014. Soft cover. Estado de conservación: New. International Edition. New, International Edition, 8th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Nº de ref. de la librería 0133545008

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 27,41
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,59
De Tailandia a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

3.

Warren J. Keegan and Mark C. Green
ISBN 10: 0133545008 ISBN 13: 9780133545005
Nuevos Cantidad: 1
Edición internacional
Librería
SnowWise
(Bangkok, -, Tailandia)
Valoración
[?]

Descripción Estado de conservación: Brand New. This is INTERNATIONAL EDITION, Brand New, 8 edition, , color Printing, Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Nº de ref. de la librería 105840

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,01
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 16,32
De Tailandia a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

4.

Warren J. Keegan and Mark C. Green
ISBN 10: 0133545008 ISBN 13: 9780133545005
Nuevos Cantidad: 1
Edición internacional
Librería
store5559
(Park Ridge, IL, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Brand New, 8 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería 5840

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 32,82
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,59
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Warren J. Keegan; Mark C. Green
ISBN 10: 0133545008 ISBN 13: 9780133545005
Nuevos Cantidad: 1
Librería
Sharehousegoods
(Milwaukee, WI, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Our Ranking is Your Confidence! This is a brand new book! Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right!. Nº de ref. de la librería 1XG77X001C1F_ns

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 44,27
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

6.

Warren J. Keegan; Mark C.Green
Editorial: Prentice Hall, U.S.A. (2014)
ISBN 10: 0133545008 ISBN 13: 9780133545005
Nuevos Soft cover Cantidad: 10
Edición internacional
Librería
AMG Book Store
(Pandan Indah, Malasia)
Valoración
[?]

Descripción Prentice Hall, U.S.A., 2014. Soft cover. Estado de conservación: New. This is INTERNATIONAL EDITION! BRAND NEW Premium Quality International Student Edition (ISE). Softcover, Color-Printed Textbook Wrapped in Good Condition. Ship via UPS/DHL. All books mainly ship from Asia countries. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries. For fast processing, please choose to ship with Expedite! Thank you for visiting my store!. Nº de ref. de la librería 004851

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 42,43
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,58
De Malasia a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Keegan, Warren J.; Green, Mark C.
Editorial: Pearson (2014)
ISBN 10: 0133545008 ISBN 13: 9780133545005
Nuevos Paperback Cantidad: 1
Librería
Media Neat
(Glenview, IL, Estados Unidos de America)
Valoración
[?]

Descripción Pearson, 2014. Paperback. Estado de conservación: New. Brand New, Gift conditionWe Ship Every Day! Free Tracking Number Included! International Buyers Are Welcome! Satisfaction Guaranteed!. Nº de ref. de la librería 343098733t

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 50,25
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Mark Green, Warren J. Keegan
Editorial: Always Learning (PEARSON) (2014)
ISBN 10: 0133545008 ISBN 13: 9780133545005
Nuevos Soft cover Cantidad: 2
Edición internacional
Librería
Prime Book Store
(Klang, SEL, Malasia)
Valoración
[?]

Descripción Always Learning (PEARSON), 2014. Soft cover. Estado de conservación: New. International Edition. BRAND NEW *** International Edition Softcover *** (No extra accessories). Printed in English with same contents to the US edition but different ISBN # and Cover Image. Some of them are printed on high quality color Glossy Paper. Some books may show sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. Delivery usually takes 3-5 Working days (Expedited Service) or 5-8 working days (Express) with tracking number provided. We do NOT ship to PO Box, FPO and APO addresses. Any question, please send to " ask seller a question " We will reply you ASAP. Thank you & enjoy buying. Nº de ref. de la librería 02183

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 44,23
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 12,88
De Malasia a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

9.

Keegan, Warren J.; Green, Mark C.
Editorial: Prentice Hall (2014)
ISBN 10: 0133545008 ISBN 13: 9780133545005
Nuevos Softcover Cantidad: 3
Edición internacional
Librería
Wal-Store
(Frisco, TX, Estados Unidos de America)
Valoración
[?]

Descripción Prentice Hall, 2014. Softcover. Estado de conservación: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order for easy delivery. Nº de ref. de la librería 9780133545005

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 58,20
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,44
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Keegan, Warren J., Green, Mark C.
Editorial: Pearson (2014)
ISBN 10: 0133545008 ISBN 13: 9780133545005
Nuevos Paperback Cantidad: 1
Librería
Pleasereadcommentsb4purchasing
(Granger, IN, Estados Unidos de America)
Valoración
[?]

Descripción Pearson, 2014. Paperback. Estado de conservación: New. For 2-3 day delivery, choose expedited. See my 100% approval rating for excellence. Nº de ref. de la librería mon0000155086

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 65,90
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,44
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda