Excellence in Business Communication (11th Edition)

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9780133544176: Excellence in Business Communication (11th Edition)

For undergraduate business communication courses

 

Learn Business Communication Skills by Example

 

Students need to have excellent, effective, and practical business communication skills in order to succeed in today’s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.

 

Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

 

MyBCommLab for Excellence in Business Communication is a total learning package.

MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of today’s business landscape. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

 

  • Personalize Learning with MyBCommLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBCommLab.
  • Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world communication challenges. 
  • Promote Active Learning and Stimulate Critical Thinking: Examples, exercises and activities help students practice vital skills and put knowledge to immediate use.   
  • Offer the Latest Information on Today’s Hottest Topics and Trends: In-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

Note: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for ISBN-10: 0133806871/ISBN-13: 9780133806878. That package includes ISBN-10: 0133544176/ISBN-13: 9780133544176 and ISBN-10: 0133545814/ISBN-13: 9780133545814.

MyBCommLab is not a self-paced technology and should only be purchased when required by an instructor.

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About the Author:

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

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Descripción Estado de conservación: Brand New. Brand New, 11 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería 5954

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Descripción Prentice Hall, U.S.A., 2014. Soft cover. Estado de conservación: New. This is ORIGINAL INTERNATIONAL EDITION! **PLEASE READ CAREFULLY BEFORE PURCHASING**! Brand New Original Soft Cover Edition. The main content in chapter has same content as US edition. ISBN and Cover design of international textbook are difference from US edition.Textbook wrapped in Tip Top Condition. Ship from Multiple Locations from Asia Countries. Shipping should take from 3-4 business days within US, Canada, UK, Australia, Japan, and Singapore and other EU countries for ship with EXPEDITE. We do not ship to PO BOX, APO, FPO! Please leave your phone no. for quickly delivery. Nº de ref. de la librería 002392

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