DanielFlint; Hoyt Chris Shopper Marketing

ISBN 13: 9780133481426

Shopper Marketing

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9780133481426: Shopper Marketing
Reseña del editor:

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing, three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.

Contraportada:

Drive Profits by Influencing Shoppers When It Matters Most: While They re Deciding What, When, and Where to Buy Shopper marketing offers you a powerful new framework for marketing to consumers as they morph into shoppers and move toward a final purchase decision. Using it, you can gain a deeper understanding of shoppers and leverage that understanding to connect brands, retailers, agencies, suppliers, and shoppers for mutual benefit. Now, three pioneering shopper marketing innovators bring togetherstate-of-the-art insights for succeeding with this strategy throughout your organization and with all your partners. Their significant experience in industries ranging from CPG to technology lies behind the shopper marketing principles, objectives, and processes they describe. You ll learn how to adapt shopper marketing for your environment, overcome obstacles, and create renewed value along the entire path to purchase. The authors conclude by identifying new shopper marketing opportunities online and in internationalized environments. Shopper marketing is not easy. But, as many of the world s most successful companies have discovered, it is the best route to deeper shopper loyalty, sustained differentiation, and higher profits. 6 core objectives
1. "Make it easy" for shoppers to find and buy your brands
2. "Extend your brand equity "along the entire path to purchase
3. "Differentiate" both your brands and retailers
4. "Activate purchase at POS" bydelighting, engaging, and motivating shoppers beyond expectations
5. "Align" with the opportunities, strategies and protocols of eachchannel, format, and retailer
6. "Provide mutually balanced benefits" over time to retailer, brand, and shopper One 4-step process
1. Identify opportunities: Situation assessment, right targets, right insights
2. Plan: Right strategies, right initiatives, right customer plan
3. Execute: Collaboration, agencyempowerment, reporting, supply chain/operational execution
4. Measure-Learn-Change: Internal, external, continuous improvement"

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Flint , Daniel; Hoyt , Chris; Swift, Nancy
ISBN 10: 0133481425 ISBN 13: 9780133481426
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Descripción 2014. Hardcover. Estado de conservación: New. 203mm x 23mm x 257mm. Hardcover. The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 266 pages. 0.748. Nº de ref. de la librería 9780133481426

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Daniel J. Flint, Chris Hoyt, Nancy Swift
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Descripción Pearson Education (US), United States, 2014. Hardback. Estado de conservación: New. 260 x 208 mm. Language: English . Brand New Book. The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into shopping mode. Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn t easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing, three of the field s pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire path to purchase. Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come. Nº de ref. de la librería AAS9780133481426

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Daniel J. Flint, Chris Hoyt, Nancy Swift
Editorial: Pearson Education (US), United States (2014)
ISBN 10: 0133481425 ISBN 13: 9780133481426
Nuevos Tapa dura Cantidad: 1
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Descripción Pearson Education (US), United States, 2014. Hardback. Estado de conservación: New. 260 x 208 mm. Language: English . Brand New Book. The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into shopping mode. Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn t easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing, three of the field s pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire path to purchase. Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come. Nº de ref. de la librería AAS9780133481426

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Daniel J. Flint
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Descripción Pearson Education, 2014. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780133481426

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Chris Hoyt
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Descripción 2014. Hardcover. Estado de conservación: New. 203mm x 23mm x 257mm. Hardcover. The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to pu.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 266 pages. 0.748. Nº de ref. de la librería 9780133481426

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Daniel J. Flint
Editorial: Pearson Education 2014-05-28, Upper Saddle River (2014)
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Descripción Pearson Education 2014-05-28, Upper Saddle River, 2014. hardback. Estado de conservación: New. Nº de ref. de la librería 9780133481426

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