Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
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Descripción Pearson, 2013. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0133382125
Descripción Pearson Education Heg USA. Paperback. Estado de conservación: New. Brand new book, ships fast from Brisbane bookseller. Marketing for Hospitality & Tourism Pearson International Edition (6th Ed.) by Kotler, Bowen, Makens*. Published by Pearson Education Heg USA. Paperback or softback book. 704 pages. Nº de ref. de la librería 9780133382129