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Sinopsis
Designed to replace the "Strategic Planning Systems" by Richard Vancil and Peter Lorange, this volume emphasizes management processes and the management of these processes. The text offers a framework for strategic planning, looking at multi-level strategic planning, corporate, divisional and functional, and providing 16 cases which describe the design and implementation of strategic planning processes. This new edition features a broadened view of strategic processes including planning, control, incentives and human resource management, and aims to reflect the particular needs of various organizations. It emphasizes how to adapt to new opportunities through strategic planning, discusses the international dimension of strategic management and treats the role of the CEO more fully.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
Designed to replace the "Strategic Planning Systems" by Richard Vancil and Peter Lorange, this volume emphasizes management processes and the management of these processes. The text offers a framework for strategic planning, looking at multi-level strategic planning, corporate, divisional and functional, and providing 16 cases which describe the design and implementation of strategic planning processes. This new edition features a broadened view of strategic processes including planning, control, incentives and human resource management, and aims to reflect the particular needs of various organizations. It emphasizes how to adapt to new opportunities through strategic planning, discusses the international dimension of strategic management and treats the role of the CEO more fully.
"Sobre este título" puede pertenecer a otra edición de este libro.
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