Marketing:An Introduction - Tapa blanda

Gary, Armstrong; Philip, Kotler

 
9780132744034: Marketing:An Introduction
Tapa blanda
ISBN 10: 0132744031 ISBN 13: 9780132744034
Editorial: Financial Times Prentice Hall, 2012

Sinopsis

This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value―creating it and capturing it―drives every effective marketing strategy.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Reseña del editor

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Financial Times Prentice Hall
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0132744031
ISBN 13 
9780132744034
Encuadernación
Tapa blanda
Número de páginas
672
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780273767183: MARKETING : AN INTRODUCTION ED.11 (LIVRE ANGLAIS)

Edición Destacada

ISBN 10:  0273767186 ISBN 13:  9780273767183
Editorial: PEARSON, 2012
Tapa blanda