ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.
Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.
Used or rental books
If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.
Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.
-- <>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"Sinopsis" puede pertenecer a otra edición de este libro.
Descripción Prentice Hall, 2011. Soft cover. Estado de conservación: New. Estado de la sobrecubierta: New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Nº de ref. de la librería ABE-10787132516
Descripción Prentice Hall, 2011. Soft cover. Estado de conservación: New. Estado de la sobrecubierta: New. 5th or later Edition. Low price guarantee! The book is the brand new international edition textbook with the different ISBN and cover design (Book does not contain Chapter 3). The book main content black/white printed in full English as same as the corresponding original US edition. Fast shipments in one to two working days after the orders confirmed. Nº de ref. de la librería ABE-10787132511
Descripción Prentice Hall, 2012. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0132606313