For undergraduate and graduate retail management courses The text that helps students thrive in today,s retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it,s attempting to cope with the changing environment that surrounds it. Berman/Evans, reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today,s changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.
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