"a revealing primer for businesses hoping to gain a foothold on the continent. Part travelogue, part textbook, part who's who of global businesses operating on the continenet..." - This is Africa (readership 100,000)Reseña del editor:
With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa's unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. * Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. * Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. * Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. * Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. * Understand that Africa is not a "media dark" continent From Nollywood to satellite to broadband, media is exploding on the continent. * Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. * Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Pearson Prentice Hall, 2008. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0132339420
Descripción Pearson Prentice Hall, 2008. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110132339420
Descripción Pearson Prentice Hall. Hardcover. Estado de conservación: New. 0132339420 New Condition. Nº de ref. de la librería NEW6.0050883
Descripción Wharton School Pub, 2008. Hardcover. Estado de conservación: Brand New. 1st edition. 260 pages. 9.25x6.25x1.25 inches. In Stock. Nº de ref. de la librería zk0132339420
Descripción Hardcover. Estado de conservación: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Nº de ref. de la librería 0132339420BNA
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97801323394211.0