"a revealing primer for businesses hoping to gain a foothold on the continent. Part travelogue, part textbook, part who's who of global businesses operating on the continenet..." - This is Africa (readership 100,000)From the Publisher:
With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa's unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. * Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. * Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. * Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. * Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. * Understand that Africa is not a "media dark" continent From Nollywood to satellite to broadband, media is exploding on the continent. * Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. * Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.
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Descripción Pearson Prentice Hall, 2008. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Preface Consumer Safari xPart I: The African Opportunity1 Baking Bread in Zimbabwe 32 Africa Is Richer Than You Think 293 The Power of Africa Two 57Part II: Realizing the Opportunity4 Harnessing the Hanouti: Opportunities in Organizing the Market 775 Building Mama Habiba an Ice Factory: Opportunities in Infrastructure 1056 Running with the Cheetah Generation: Opportunities in Africa's Youth Market 1277 Hello to Nollywood: Opportunities in Media and Entertainment 1478 Coming Home: Opportunities in the African Diaspora 167Conclusion Ubuntu Market 187Endnotes 221Acknowledgments 239Index 2474-color insert located in the book center. Nº de ref. de la librería ABE_book_new_0132339420
Descripción Pearson Prentice Hall, 2008. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0132339420
Descripción Wharton School Pub, 2008. Hardcover. Estado de conservación: Brand New. 1st edition. 260 pages. 9.25x6.25x1.25 inches. In Stock. Nº de ref. de la librería zk0132339420
Descripción Pearson Prentice Hall, 2008. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110132339420
Descripción Hardcover. Estado de conservación: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Nº de ref. de la librería 0132339420BNA