Turning Silver into Gold: How to Profit in the New Boomer Marketplace (paperback)

3,65 valoración promedio
( 17 valoraciones por Goodreads )
 
9780132311991: Turning Silver into Gold: How to Profit in the New Boomer Marketplace (paperback)

As they age, America’s 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world’s number one authority on marketing to “post-50” baby boomers offers a complete blueprint for profiting from that opportunity.

 

Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers’ new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work—and the new brand choices they’re about to make.

 

Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You’ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You’ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market.

 

Five trends shaping the next baby boomer revolution

Global markets, longevity, lifestage transitions, technology, and spirituality

 

From concept to product to financing, and beyond

All you need to execute on your baby boomer product/service opportunity

 

The new healthcare revolution, the new healthcare business

How boomers are using the newest innovations to take control over their health futures

 

Sex and romance: I’ll have what she’s having

The new sexual revolution: making it feel like the first time—or better

 

Choosing families, making connections

Powerful new opportunities in helping boomers reach out and connect

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

“Mary is an evangelist who has been selling the dream of the boomer/senior market for over twenty-five years. She understands the customer segment better than anyone, and this book reflects her insight.”

—Guy Kawasaki, Managing Director, Garage Technology Ventures and author of The Art of the Start

 

“Dr. Mary Furlong is a true visionary. Her insights and market intelligence are consistently spot on and her notions about what to do and how to do it demand serious attention from start up entrepreneurs to Fortune 500 executives. In Turning Silver into Gold she has done a masterful job of revealing a broad range of timely and actionable paths to success. I heartily recommend this book to anyone interested in gaining a better understanding, and meeting the myriad needs, of a maturing population.”

—Ken Dychtwald, Ph.D., President of Age Wave, Author of The Age Wave, Age Power, and The Power Years

 

“Mary Furlong’s book has a social heart as well as a business sense. She is trying to assist people who are in business, but not simply for the sake of exploiting a market. Adding value to life is as important to her as it is to us at AARP.”

—From the Foreword by Bill Novelli, Chief Executive Officer, AARP

 

“Mary Furlong is an expert on the Baby Boomer demographic as an academic, entrepreneur, and marketer. She has lots to teach about how to successfully reach and impact this enormous market.”

—Myrna Blyth, Founding Editor, More Magazine

 

“Furlong displays a genuine grasp of boomer sensibilities, especially those of decency and happiness and the common good; when she speaks of value added, it is not just the markup but how the product or service adds to the pleasure of living right and well.”

Kirkus Business & Personal Finance Report

 

As they age, America’s 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world’s number one authority on marketing to “post-50” baby boomers offers a complete blueprint for profiting from that opportunity.

 

Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers’ new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work–and the new brand choices they’re about to make.

 

Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You’ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You’ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market.

 

Five trends shaping the next baby boomer revolution

Global markets, longevity, lifestage transitions, technology, and spirituality

 

From concept to product to financing, and beyond

All you need to execute on your baby boomer product/service opportunity

 

The new healthcare revolution, the new healthcare business

How boomers are using the newest innovations to take control over their health futures

 

Sex and romance: I’ll have what she’s having

The new sexual revolution: making it feel like the first time–or better

 

Choosing families, making connections

Powerful new opportunities in helping boomers reach out and connect

 

About the Author

Dr. Mary S. Furlong is the leading authority on the baby boomer generation as it moves beyond 50. She founded Mary Furlong & Associates to help socially and consumer-conscious companies reach this growing market. She is also Executive Professor of Entrepreneurship and Women in Leadership at Santa Clara University’s Leavey School of Business.

 

Before launching Mary Furlong & Associates, Dr. Furlong founded the nonprofit organization SeniorNet in 1986. She founded Third Age Media in 1996, ultimately reaching more than two million members. Throughout the course of her work for both organizations, she raised $120 million in venture capital funds. She has advised President Clinton, Congress, the AARP, and corporate clients including IBM, Johnson & Johnson, Merrill Lynch, Procter & Gamble, and Microsoft.

 

With the American Society on Aging, Dr. Furlong co-produced the successful 2004, 2005, 2006, and 2007 What’s Next Boomer Business Summits. She was Executive Producer of the 2005, 2006, and 2007 Silicon Valley Boomer Venture Summits and $10,000 Boomer Business Plan Competitions. She is a member of the Leadership Circles of the American Society on Aging’s Business Forum on Aging, the National Council on Aging (NCOA), and the AARP. She is also an advisor to several start-up companies all focused on the boomer market.

 

Dr. Furlong has appeared on CBS, NBC’s Today Show, PBS, and NPR to discuss trends in aging andtechnology. She was named one of the top 50 businessleaders by Time Digital, and has also been honored by Fortune Small Business Magazine. Her books include Grown-Up’s Guide to Computing.

About the Author:

Dr. Mary S. Furlong is the leading authority on the baby boomer generation as it moves beyond 50. She founded Mary Furlong & Associates to help socially and consumer-conscious companies reach this growing market. She is also Executive Professor of Entrepreneurship and Women in Leadership at Santa Clara University’s Leavey School of Business.

 

Before launching Mary Furlong & Associates, Dr. Furlong founded the nonprofit organization SeniorNet in 1986. She founded Third Age Media in 1996, ultimately reaching more than two million members. Throughout the course of her work for both organizations, she raised $120 million in venture capital funds. She has advised President Clinton, Congress, the AARP, and corporate clients including IBM, Johnson & Johnson, Merrill Lynch, Procter & Gamble, and Microsoft.

 

With the American Society on Aging, Dr. Furlong co-produced the successful 2004, 2005, 2006, and 2007 What’s Next Boomer Business Summits. She was Executive Producer of the 2005, 2006, and 2007 Silicon Valley Boomer Venture Summits and $10,000 Boomer Business Plan Competitions. She is a member of the Leadership Circles of the American Society on Aging’s Business Forum on Aging, the National Council on Aging (NCOA), and the AARP. She is also an advisor to several start-up companies all focused on the boomer market.

 

Dr. Furlong has appeared on CBS, NBC’s Today Show, PBS, and NPR to discuss trends in aging andtechnology. She was named one of the top 50 businessleaders by Time Digital, and has also been honored by Fortune Small Business Magazine. Her books include Grown-Up’s Guide to Computing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Furlong, Mary
Editorial: Prentice Hall
ISBN 10: 0132311992 ISBN 13: 9780132311991
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Prentice Hall. Estado de conservación: New. Brand New. Nº de ref. de la librería 0132311992

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,35
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,01
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Mary Furlong
Editorial: Pearson Education (US), United States (2010)
ISBN 10: 0132311992 ISBN 13: 9780132311991
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education (US), United States, 2010. Paperback. Estado de conservación: New. Language: English . Brand New Book. As they age, America s 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world s number one authority on marketing to post-50 baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work-and the new brand choices they re about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market.Five trends shaping the next baby boomer revolution Global markets, longevity, lifestage transitions, technology, and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer product/service opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: I ll have what she s having The new sexual revolution: making it feel like the first time-or better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect. Nº de ref. de la librería AAC9780132311991

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,45
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Mary Furlong
Editorial: Pearson Education (US), United States (2010)
ISBN 10: 0132311992 ISBN 13: 9780132311991
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education (US), United States, 2010. Paperback. Estado de conservación: New. Language: English . Brand New Book. As they age, America s 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world s number one authority on marketing to post-50 baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work-and the new brand choices they re about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market.Five trends shaping the next baby boomer revolution Global markets, longevity, lifestage transitions, technology, and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer product/service opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: I ll have what she s having The new sexual revolution: making it feel like the first time-or better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect. Nº de ref. de la librería AAC9780132311991

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,36
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Mary Furlong
Editorial: Pearson Education (US), United States (2010)
ISBN 10: 0132311992 ISBN 13: 9780132311991
Nuevos Paperback Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción Pearson Education (US), United States, 2010. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. As they age, America s 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world s number one authority on marketing to post-50 baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work-and the new brand choices they re about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market.Five trends shaping the next baby boomer revolution Global markets, longevity, lifestage transitions, technology, and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer product/service opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: I ll have what she s having The new sexual revolution: making it feel like the first time-or better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect. Nº de ref. de la librería BTE9780132311991

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,36
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Furlong, Mary
Editorial: FT Press (2007)
ISBN 10: 0132311992 ISBN 13: 9780132311991
Nuevos Paperback Cantidad: 1
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción FT Press, 2007. Paperback. Estado de conservación: New. Nº de ref. de la librería 0132311992

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 28,09
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Mary Furlong
Editorial: FT Press
ISBN 10: 0132311992 ISBN 13: 9780132311991
Nuevos Paperback Cantidad: 1
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción FT Press. Paperback. Estado de conservación: New. Paperback. 304 pages. Dimensions: 8.8in. x 6.0in. x 0.7in.As they age, Americas 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the worlds number one authority on marketing to post-50 baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and workand the new brand choices theyre about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. Youll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. Youll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market. Five trends shaping the next baby boomer revolution Global markets, longevity, lifestage transitions, technology, and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer productservice opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: Ill have what shes having The new sexual revolution: making it feel like the first timeor better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780132311991

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 29,16
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Mary Furlong
ISBN 10: 0132311992 ISBN 13: 9780132311991
Nuevos Paperback Cantidad: 1
Librería
Grand Eagle Retail
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. Paperback. As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In t.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 304 pages. 0.440. Nº de ref. de la librería 9780132311991

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,03
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Mary Furlong
Editorial: Pearson Education (US)
ISBN 10: 0132311992 ISBN 13: 9780132311991
Nuevos Paperback Cantidad: 1
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Pearson Education (US). Paperback. Estado de conservación: new. BRAND NEW, Turning Silver into Gold: How to Profit in the New Boomer Marketplace, Mary Furlong, As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world's number one authority on marketing to "post-50" baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers' new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work-and the new brand choices they're about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You'll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You'll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market. Five trends shaping the next baby boomer revolution Global markets, longevity, lifestage transitions, technology, and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer product/service opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: I'll have what she's having The new sexual revolution: making it feel like the first time-or better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect. Nº de ref. de la librería B9780132311991

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 27,21
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,78
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Mary Furlong
Editorial: FT Press (2007)
ISBN 10: 0132311992 ISBN 13: 9780132311991
Nuevos Paperback Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción FT Press, 2007. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0132311992

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 32,74
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Mary Furlong
Editorial: FT Press (2007)
ISBN 10: 0132311992 ISBN 13: 9780132311991
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción FT Press, 2007. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0132311992

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 38,08
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda