Turning Silver Into Gold: How to Profit in the New Boomer Marketplace (Paperback)

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9780132311991: Turning Silver Into Gold: How to Profit in the New Boomer Marketplace (Paperback)
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This new book is as useful for baby boomers as it is for marketers: it will guide boomers on their journeys and give marketers the tools to help them get there. -- P. G. Kishel, Cypress College (Reprinted with permission from CHOICE, copyright by the American Library Association) Seasoned digital-marketing strategist Furlong explores the breadth and depth of the baby-boomer market. Boomers make up 25% of the population, own 77% of the country's financial assets and are looking at greater discretionary income as they go about retiring the word "retire." They are now marching well into middle age and their marketplace desires are morphing, explains Furlong in this broad and thoughtful book. The author sees them as representing hundreds of market segments: Boomers have concerns and interests including health, investing, entertainment and travel, sexuality, entrepreneurship and technology, religion and spirituality and a vast array of philanthropic and social commitments. The title's silver may mean hair color, but the gold represents wisdom as well as wealth, "and how they will transform their financial worth into good works." Still, Furlong has profit-oriented business advice to tender, giving dozens of examples of how the boomers' interests can be met, particularly by Internet-savvy businesspeople, from software that helps sharpen memory to dealing with loneliness to safe sex to civic engagement. Furlong displays a genuine grasp of boomer sensibilities, especially those of decency and happiness and the common good; when she speaks of value added, it is not just the markup but how the product or service adds to the pleasure of living right and well. -- Kirkus Business & Personal Finance Report "Mary is an evangelist who has been selling the dream of the boomer/senior market for over twenty-five years. She understands the customer segment better than anyone, and this book reflects her insight." --Guy Kawasaki, Managing Director, Garage Technology Ventures and author of The Art of the Start "Dr. Mary Furlong is a true visionary. Her insights and market intelligence are consistently spot on and her notions about what to do and how to do it demand serious attention from start up entrepreneurs to Fortune 500 executives. In "Turning Silver into Gold" she has done a masterful job of revealing a broad range of timely and actionable paths to success. I heartily recommend this book to anyone interested in gaining a better understanding, and meeting the myriad needs, of a maturing population." --Ken Dychtwald, Ph.D., President of Age Wave, Author of Age Wave, Age Power and The Power Years: A User's Guide to the Rest of Your Life "Mary Furlong's book has a social heart as well as a business sense. She is trying to assist people who are in business, but not simply for the sake of exploiting a market. Adding value to life is as important to her as it is to us at AARP." --From the Foreword by Bill Novelli, Chief Executive Officer, AARP "Mary Furlong is an expert on the Baby Boomer demographic as an academic, entrepreneur and marketer. She has lots to teach about how to successfully reach and impact this enormous market." --Myrna Blyth, Founding Editor, More Magazine

Reseña del editor:

As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world's number one authority on marketing to "post-50" baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers' new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work-and the new brand choices they're about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You'll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You'll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market. Five trends shaping the next baby boomer revolution Global markets, longevity, lifestage transitions, technology, and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer product/service opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: I'll have what she's having The new sexual revolution: making it feel like the first time-or better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect

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Mary Furlong
Editorial: Pearson Education (US), United States (2010)
ISBN 10: 0132311992 ISBN 13: 9780132311991
Nuevos Paperback Cantidad: 1
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Descripción Pearson Education (US), United States, 2010. Paperback. Estado de conservación: New. 224 x 152 mm. Language: English . Brand New Book. As they age, America s 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world s number one authority on marketing to post-50 baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work-and the new brand choices they re about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market. Five trends shaping the next baby boomer revolution Global markets, longevity, lifestage transitions, technology, and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer product/service opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: I ll have what she s having The new sexual revolution: making it feel like the first time-or better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect. Nº de ref. de la librería AAC9780132311991

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Mary Furlong
Editorial: Pearson Education (US), United States (2010)
ISBN 10: 0132311992 ISBN 13: 9780132311991
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Descripción Pearson Education (US), United States, 2010. Paperback. Estado de conservación: New. 224 x 152 mm. Language: English . Brand New Book. As they age, America s 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world s number one authority on marketing to post-50 baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work-and the new brand choices they re about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market. Five trends shaping the next baby boomer revolution Global markets, longevity, lifestage transitions, technology, and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer product/service opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: I ll have what she s having The new sexual revolution: making it feel like the first time-or better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect. Nº de ref. de la librería AAC9780132311991

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Descripción Pearson Education, 2007. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780132311991

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Descripción Pearson Education, 2007. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780132311991

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Descripción Pearson Education (US). Paperback. Estado de conservación: new. BRAND NEW, Turning Silver into Gold: How to Profit in the New Boomer Marketplace, Mary Furlong, As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world's number one authority on marketing to "post-50" baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers' new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work-and the new brand choices they're about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You'll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You'll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market. Five trends shaping the next baby boomer revolution Global markets, longevity, lifestage transitions, technology, and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer product/service opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: I'll have what she's having The new sexual revolution: making it feel like the first time-or better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect. Nº de ref. de la librería B9780132311991

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Furlong, Mary
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Descripción FT Press. PAPERBACK. Estado de conservación: New. 0132311992 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 13842005

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Mary Furlong
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Descripción FT Press. Paperback. Estado de conservación: New. Paperback. 304 pages. Dimensions: 8.8in. x 6.0in. x 0.7in.As they age, Americas 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the worlds number one authority on marketing to post-50 baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and workand the new brand choices theyre about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. Youll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. Youll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market. Five trends shaping the next baby boomer revolution Global markets, longevity, lifestage transitions, technology, and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer productservice opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: Ill have what shes having The new sexual revolution: making it feel like the first timeor better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780132311991

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Descripción FT Press, 2007. Paperback. Estado de conservación: New. Nº de ref. de la librería 0132311992

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Descripción FT Press, 2007. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0132311992

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