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Sinopsis
This eighth edition retains articles of enduring interest by marketing minds. The articles are divided into four parts: I. Marketing Philosophy; II. Buyer and Market Behavior; III. Marketing Strategy; IV. Competitive Marketing Programs; with each part covering a range of perspectives and topic areas.
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Reseña del editor
This eighth edition retains articles of enduring interest by marketing minds. The articles are divided into four parts: I. Marketing Philosophy; II. Buyer and Market Behavior; III. Marketing Strategy; IV. Competitive Marketing Programs; with each part covering a range of perspectives and topic areas.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Imagen de archivo
Marketing Classics: A Selection of Influential Articles (International Edition)
Publicado por
Prentice Hall, 1994
ISBN 10: 0132073099
ISBN 13: 9780132073097
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-G-007-01972
Gastos de envío:
EUR 12,26
De Reino Unido a Estados Unidos de America
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Cantidad disponible: 1 disponibles
Edición internacional
Marketing Classics: A Selection of Influential Articles (Prentice Hall international editions)
Edición internacionalLibrería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Marketing Classics: A Selection of Influential Articles (Prentice Hall international editions) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780132073097
Gastos de envío:
EUR 5,75
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Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Classics: A Selection of Influential Articles (Prentice Hall international editions)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780132073097
Gastos de envío:
EUR 8,04
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Cantidad disponible: 1 disponibles