Marketing for Hospitality and Tourism: International Edition

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9780132017732: Marketing for Hospitality and Tourism: International Edition
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THE MOST WIDELY USED HOSPITALITY MARKETING TEXT–COMPREHENSIVE AND INNOVATIVE, MANAGERIAL AND PRACTICAL, STATE-OF-THE-ART AND REAL-WORLD. EASY-TO-READ AND USER-FRIENDLY, IT PROVIDES EXAMPLES AND APPLICATIONS THAT ILLUSTRATE THE MAJOR DECISIONS HOSPITALITY MARKETING MANAGERS FACE IN THEIR EFFORTS TO BALANCE OBJECTIVES AND RESOURCES AGAINST NEEDS AND OPPORTUNITIES IN TODAYS GLOBAL MARKETPLACE. REAL-WORLD IN FOCUS, IT REFLECTS THE AUTHORS RICH COMBINATION OF BOTH TEACHING AND INTERNATIONAL CONSULTING EXPERIENCE IN THE HOSPITALITY AND TRAVEL INDUSTRIES. AN ABUNDANCE OF REAL-WORLD EXAMPLES AND CASES AND EXPERIENTIAL AND INTERNET EXERCISES GIVE STUDENTS EXTRAORDINARY INSIGHT INTO MARKETING SITUATIONS THEY WILL ACTUALLY ENCOUNTER ON THE JOB.

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For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780130807953: Marketing for Hospitality and Tourism: United States Edition

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ISBN 10:  0130807958 ISBN 13:  9780130807953
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Bowen, John; Makens, James C.; Kotler, Phillip
Publicado por Prentice Hall
ISBN 10: 0132017733 ISBN 13: 9780132017732
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Descripción Prentice Hall. PAPERBACK. Condición: New. 0132017733 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Nº de ref. del artículo: SKU002043

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John Bowen; James C. Makens; Phillip Kotler
Publicado por Prentice Hall
ISBN 10: 0132017733 ISBN 13: 9780132017732
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Descripción Prentice Hall. Soft cover. Condición: New. New, ship fast, no PO box, delivered in 5-7 days. Nº de ref. del artículo: 0132017733

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