The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.About the Author:
Craig M. Vogel is a professor in the School of Design and director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning at the University of Cincinnati. He has developed an approach to design that integrates teaching and research. He has worked with a variety of companies as a consultant for new product development and strategic planning. Jonathan Cagan, Ph.D., P.E., is a professor of mechanical engineering at Carnegie Mellon University. His research, teaching, and extensive consulting focus on product development, strategic planning, and design. He has developed team-based tools and computer-based technologies to improve the process of design conceptualization. Peter Boatwright, Ph.D., is associate professor of marketing in the Tepper School of Business at Carnegie Mellon University. His expertise and teaching focus on new product marketing, consumer marketing, and marketing research methods. In his research, Professor Boatwright has developed new statistical methods, as well as additional theories of consumer behavior. The authors have worked with a variety of companies, including, Procter & Gamble, International Truck and Engine, Respironics, Alcoa, Kennametal, New Balance, Kraft Foods, Motorola, Lubrizol, Ford, General Motors, Whirlpool, RedZone Robotics, DesignAdvance Systems, and Exxon Chemical. Professors Cagan and Vogel are coauthors of the book Creating Breakthrough Products, which is a detailed approach to navigating the fuzzy front end of product development. A(c) Copyright Pearson Education. All rights reserved.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Wharton School Publishing, 2005. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0131860828
Descripción Wharton School Publishing, 2005. Hardcover. Estado de conservación: New. Ships Fast! Satisfaction Guaranteed!. Nº de ref. de la librería mon0000498477
Descripción Prentica Hall Iberia, New Jersey, 2005. TAPA DURA. Estado de conservación: New. Nº de ref. de la librería 100751628
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97801318608271.0
Descripción Wharton School Publishing, 2005. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0131860828
Descripción Wharton School Publishing. Hardcover. Estado de conservación: New. 0131860828 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Nº de ref. de la librería TM-0131860828
Descripción Hardcover. Estado de conservación: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Nº de ref. de la librería 0131860828BNA
Descripción Wharton School Publishing, 2005. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110131860828
Descripción Wharton School Publishing, 2005. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Nº de ref. de la librería ABE_book_new_0131860828