Customer Equity Management

3,5 valoración promedio
( 2 valoraciones por GoodReads )
 
9780131535602: Customer Equity Management
Review:

"The approach of this textbook is very original and of great interest both to academics and practitioners. This textbook is a must for everyone seriously interested in marketing." -- Universite de Neuchatel Reviewer "The book is written in a clear and simple style. It clearly fits managers and undergraduates." -- Tel-Aviv University reviewer "[Customer Equity Management] gives models and tools for analyzing your customer base and managing them for profits. Practical! Easy to understand tools." -- Lyndon State College reviewer "It is very clear and effective writing. The authors should be congratulated for it." -- Universite de Neuchatel Reviewer

From the Publisher:

For Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels. Also suitable as a supplement for Marketing Strategy and Marketing Management courses. This concise new textbook by a team of award winning professors presents the concepts and analytic tools necessary to understand customer equity management. It's organized around a simple framework, the Strategic Customer Equity Management plan for developing profitable marketing strategies. Applied in its orientation, it contains a variety of practical tools including two cases on CD that use analytic software developed by the authors.

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

Lemon, Katherine; Narayandas, Das; Rust, Roland T.
Editorial: Prentice Hall (2004)
ISBN 10: 0131535609 ISBN 13: 9780131535602
Nuevos Paperback Cantidad: 1
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Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
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Descripción Prentice Hall, 2004. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0131535609

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2.

Lemon, Katherine; Narayandas, Das; Rust, Roland T.
Editorial: Prentice Hall (2004)
ISBN 10: 0131535609 ISBN 13: 9780131535602
Nuevos Paperback Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Prentice Hall, 2004. Paperback. Estado de conservación: New. Nº de ref. de la librería SONG0131535609

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 105,58
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Gastos de envío: EUR 3,75
A Estados Unidos de America
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