Kotler, Philip Principles of Marketing

ISBN 13: 9780131469181

Principles of Marketing

4,06 valoración promedio
( 1.760 valoraciones por GoodReads )
 
9780131469181: Principles of Marketing
Críticas:

*NEW - Customer-value, customer-relationships framework--Includes a completely revised Chapter 1 that shows this framework from the very start of the text; a reworked Chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit. The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. *NEW-New five-step model of the marketing process - Shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. "Are the real marketing examples in your text consistently updated so every one is based on current articles and sources?"*NEW--Chapter-opening and Real Marketing examples--These popular vignettes illustrate important new concepts within real world business applications. Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. Examples of new openers and vignettes: - NASCAR: Creating Customer Experiences (Ch 1) - McDonald's: I'm Lovin' It! (Ch 3) - Lexus: Delighting Customers to Keep them Coming Back (Ch 5) - UPS: What Can Brown do for Business Customers? (Ch 6) - Pottery Barn Lifestyle (Ch 7)"Do you use videos in your classroom?" **NEW - Video segments on VHS, DVD, and online. Every segment in the Kotler/Armstrong 12e library is new for this edition. Professionally produced for Prentice Hall. Featured companies include American Express, NFL, and Reebok. - Do your students need a copy? Instructors can also choose to have the segments on DVD shrink-wrapped with this text at no additional cost. (Bookstores must be notified in advance to ensure they stock this special package for students.) "Is it important to you that branding is covered throroughly in your book?"*NEW-New material on brand equity, brand value, brand positioning, managing brands, and rebranding. Enables students to understand the importance of developing strong brand positions. "Are you looking for a text that integrates international and ethical coverage?" *NEW--Global marketing--Offers integrated chapter-by-chapter coverage, as well as a revised Chapter 19 that focuses on global marketing considerations. *NEW-Socially responsible marketing - Offers integrated chapter-by-chapter coverage, as well as a revised Chapter 3 that focuses on ethics and socially responsible marketing. "Are you using or interested in using a simulation to complement your principles of marketing textbook?"*NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

Reseña del editor:

For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very start of the text; a reworked chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit. The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. A new five-step model of the marketing process shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. chapter-opening and real marketing examples illustrate important new concepts within real world business applications. Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. This book includes NASCAR: Creating Customer Experiences (ch 1); McDonald's: I'm Lovin' It! (ch 3); Lexus: Delighting Customers to Keep them Coming Back (ch 5); UPS: What Can Brown do for Business Customers? (ch 6); Pottery Barn Lifestyle (ch 7).

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Kotler, Philip; Armstrong, Gary
Editorial: Prentice Hall
ISBN 10: 0131469185 ISBN 13: 9780131469181
Nuevos Tapa dura Cantidad: 1
Librería
Orion Tech
(Grand Prairie, TX, Estados Unidos de America)
Valoración
[?]

Descripción Prentice Hall. Hardcover. Estado de conservación: New. 0131469185 . Nº de ref. de la librería GHT2502.1SHVW123016H0958P

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 5,56
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Kotler, Philip; Armstrong, Gary
Editorial: Prentice Hall
ISBN 10: 0131469185 ISBN 13: 9780131469181
Nuevos Tapa dura Cantidad: > 20
Librería
zeebooks
(Foley, AL, Estados Unidos de America)
Valoración
[?]

Descripción Prentice Hall. Hardcover. Estado de conservación: New. 0131469185 BRAND NEW. Nº de ref. de la librería SKU1002320

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 6,27
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,10
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Gary Armstrong and Kotler
ISBN 10: 0131469185 ISBN 13: 9780131469181
Nuevos Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97801314691811.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,73
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,68
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Gary Armstrong; Philip Kotler
Editorial: Prentice Hall (2005)
ISBN 10: 0131469185 ISBN 13: 9780131469181
Nuevos Tapa dura Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Prentice Hall, 2005. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0131469185

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 22,57
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Kotler, Philip, Armstrong, Gary
Editorial: Prentice Hall (2005)
ISBN 10: 0131469185 ISBN 13: 9780131469181
Nuevos Tapa dura Cantidad: 3
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Prentice Hall, 2005. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110131469185

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,43
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,76
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Kotler, Philip; Armstrong, Gary
Editorial: Prentice Hall (2014)
ISBN 10: 0131469185 ISBN 13: 9780131469181
Nuevos Tapa dura Cantidad: 1
Librería
Mi Lybro
(San Diego, CA, Estados Unidos de America)
Valoración
[?]

Descripción Prentice Hall, 2014. Hardcover. Estado de conservación: New. 0131469185. Nº de ref. de la librería 52.CRISTJ184158-9780131469181

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 83,55
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,61
A Estados Unidos de America
Destinos, gastos y plazos de envío